29.01.2025
Mikhail Vnuchkov
Author at Traders Union
29.01.2025

Coinbase expands into Argentina as crypto adoption rises

Coinbase expands into Argentina as crypto adoption rises Coinbase gains approval to operate in Argentina

​Coinbase, a global leader in cryptocurrency trading, is expanding its presence in Latin America with a major launch in Argentina. The company has secured a Virtual Asset Service Provider (VASP) registration from Argentina’s National Securities Commission (CNV), allowing it to operate legally within the country’s financial system.

This marks a significant step in Coinbase’s mission to enhance global economic freedom while offering a secure and regulated crypto platform to millions of Argentinians.

Argentina: A key market for crypto growth

Argentina has become one of the most active cryptocurrency markets in the world, with over 5 million citizens using digital assets daily. Economic instability, including high inflation, currency devaluation, and limited access to foreign currencies, has driven rapid crypto adoption in the region.

Given these factors, Argentina is a key market for Coinbase’s expansion. The company plans to introduce localized services, including Spanish-language support, local payment options, and dedicated customer service, ensuring a seamless experience for Argentinian users.

Coinbase’s expansion strategy

To lead its Argentina operations, Coinbase has appointed Matías Alberti, a fintech expert with extensive experience in financial services. Alberti, who previously worked with Buenbit and Clara, will focus on strengthening Coinbase’s presence in the region. His expertise in operations, strategy, and fintech solutions is expected to drive the company’s long-term growth in Argentina.

Education and financial literacy initiatives

Beyond trading services, Coinbase is launching educational initiatives to help Argentinians understand the benefits and risks of cryptocurrency. The company aims to improve financial literacy and provide users with the knowledge needed to navigate the evolving crypto landscape.

Coinbase vs. the U.S. Securities and Exchange Commission (SEC)

At the same time, Coinbase’s legal battle with the U.S. Securities and Exchange Commission (SEC) may soon reach a resolution. Senator Cynthia Lummis has accused the SEC of exceeding its regulatory authority under former Chair Gary Gensler.

Lummis criticized the SEC’s aggressive approach to digital asset regulation, arguing that the agency is violating the Constitution by reinterpreting securities laws without congressional approval.

Lummis calls for congressional oversight

Lummis described the SEC’s strategy as “regulation by enforcement”, stating that regulatory agencies should not create rules through lawsuits. Instead, she urged Congress to finalize crypto legislation, citing her work with Senator Kirsten Gillibrand on a bill aimed at defining the roles of the SEC and the Commodity Futures Trading Commission (CFTC) in digital asset oversight.

Judicial oversight 

Beyond legislative efforts, Lummis called for judicial intervention in cases involving the SEC’s regulatory actions on crypto. She urged the Second Circuit Court to provide clear guidelines on when digital assets should be classified as securities.

This decision, she noted, could have far-reaching implications for ongoing lawsuits against crypto exchanges.

As Coinbase expands globally, the outcome of its legal battle in the U.S. could reshape the regulatory landscape for digital assets, influencing how cryptocurrencies are governed in major markets worldwide.

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