BingX strengthens ties with Chelsea FC as official training wear partner
BingX strengthens ties with Chelsea FC as official training wear partner
Crypto exchange BingX has expanded its partnership with Chelsea FC, becoming the Official Training Wear Partner for the men’s team starting the 2024/25 Premier League season.
In a move to enhance brand visibility, BingX has transitioned from being Chelsea's Sleeve Partner to the primary sponsor of the training kits. The partnership announced on the BingX blog and Chelsea website is in line with the exchange's strategy to integrate with the global sports community and promote cryptocurrency awareness.
The collaboration between BingX and Chelsea FC began earlier this year with the "Empower the Future" initiative, focusing on innovation and excellence. BingX celebrated this latest milestone with a drone airdrop of the new training kits at Stamford Bridge in London.
The new partnership offers BingX users and Chelsea fans special perks, including matchday tickets, VIP experiences, and co-branded merchandise. The crypto exchange will also host a trading competition featuring daily check-in activities with airdrop rewards, engaging the crypto community.
Vivien Lin, Chief Product Officer at BingX, expressed excitement over the partnership’s evolution, emphasizing a "shared commitment to excellence and innovation". This collaboration signifies BingX’s ambitious entry into sports sponsorship, aiming to empower users with unique experiences.
Founded in 2018, BingX serves over 10 million users worldwide, offering a range of services from spot and derivatives trading to asset management. The partnership with Chelsea FC marks a significant step in BingX’s mission to elevate its global presence and foster broader cryptocurrency adoption.
This partnership not only boosts BingX’s visibility but also highlights the growing intersection between sports and cryptocurrency.
The success of the collaboration could pave the way for more such alliances, further integrating crypto into mainstream culture.
