Bitcoin ETF leader Ark Invest reaffirms $1.5 million price target

Ark Invest, the influential asset management firm led by Cathie Wood, has reaffirmed its bullish outlook on bitcoin, maintaining a price target of $1.5 million by 2030.
In its recently published Big Ideas 2025 report, the firm highlighted bitcoin’s resilience despite regulatory headwinds and significant sell-offs over the past year, according to Coingape.
According to Ark Invest, the growing adoption of bitcoin by public companies is a key driver behind its optimistic forecast. The report noted that 74 public firms now hold bitcoin on their balance sheets, with corporate holdings surging from $11 billion in 2023 to $55 billion in 2024.
Companies such as MicroStrategy and crypto mining firm MARA Digital are among those leading institutional investment in the digital asset.
Market resilience and institutional adoption
Ark Invest underscored bitcoin’s ability to withstand major market pressures, including government sell-offs and liquidation events from entities such as Mt. Gox. This resilience, the firm argues, supports its long-term growth trajectory.
The report outlined three potential price scenarios for bitcoin by 2030: a bear case of $300,000, a base case of $700,000, and a bull case of $1.5 million. The firm attributes its bullish outlook to increasing institutional adoption, advancements in blockchain technology, and broader macroeconomic trends favoring digital assets.
Beyond bitcoin, Ark Invest’s report explored other key trends in the digital economy, including artificial intelligence, stablecoins, and the evolving crypto ETF landscape. As regulatory conditions shift, analysts speculate that Ark Invest may expand its ETF offerings to include other digital assets, further solidifying its role as a leader in crypto investment.
Meanwhile, Ark Invest, led by Cathie Wood, sold 13,780 Coinbase (COIN) shares worth $3.9 million from its ARKF fund. The sale followed a 10% COIN price drop after the Federal Reserve took a more hawkish stance.