OKX celebrates McLaren F1 driver Lando Norris' victory in latest 'My Fabric' campaign
OKX celebrates McLaren F1 driver Lando Norris' victory in latest 'My Fabric' campaign
OKX, a prominent crypto exchange and the Official Primary Partner of McLaren Formula 1 Team, has unveiled its newest campaign under the "My Fabric" series, featuring McLaren F1 driver Lando Norris.
The campaign highlights Norris' journey to his first F1 victory at the Miami Grand Prix earlier this year. Through the video, which was posted on YouTube, OKX draws parallels between the resilience required in competitive sports and the perseverance required in life, emphasizing how such experiences contribute to the "fabric" of one's identity.
According to details by PR Newswire, OKX's "My Fabric" campaign is designed to showcase the determination and hard work of individuals who have excelled in their fields. In the latest installment, Norris reflects on his path to becoming a McLaren F1 driver, focusing on the challenges and victories that shaped his career, culminating in his Miami Grand Prix win on May 5. Norris shared the emotional impact of crossing the finish line in Miami, describing a blend of happiness, relief, and reflection on his journey.
OKX’s Chief Marketing Officer, Haider Rafique, noted that the campaign aims to connect the universal themes of success and failure in sports with the broader human experience. The campaign has previously featured stories from other sports personalities, including Manchester City players and coach Pep Guardiola.
Since signing a multi-year partnership with McLaren Racing in May 2022, OKX has expanded its involvement in the world of racing, extending its agreement in January through 2024 to include significant branding on McLaren's F1 cars throughout the season. Additionally, OKX has launched digital collectibles, such as a Race Reward NFT series, further solidifying their presence in both the Web3 and sports sectors.
OKX continues to be a leading force in the global crypto exchange market, offering secure and innovative services to over 50 million users worldwide.
As OKX deepens its partnerships within sports and Web3, it exemplifies the growing intersection of technology and athletics, offering fans unique ways to engage with their favorite teams and drivers.
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