Worldcoin rebrands and introduces new features
Worldcoin rebrands and introduces new features
Worldcoin, the controversial cryptocurrency and digital identity project, has officially rebranded itself as "World" and introduced a series of new features aimed at expanding its utility and appeal.
The changes come as the project seeks to address past criticism and reposition itself for broader adoption. “The name 'Worldcoin' no longer reflects the project's mission to accelerate every person. World is truly a network of real, verified people, designed to ensure an optimistic future in which people will continue to be at the center of AI progress,” the executives said.
The rebranding from "Worldcoin" to simply "World" reflects the project’s ambition to evolve beyond its initial identity as a cryptocurrency-focused platform. With this shift, World aims to offer an enhanced suite of services designed to integrate digital identity and finance, creating a seamless experience for users across its ecosystem.
As part of the rebranding, Worldcoin co-founders Alex Blania and Sam Altman unveiled several updates to the project. These include updated tools for digital identification, elaunch of the World Chain core network, World ID 3.0 with World ID and Deep Face credentials. The project also launched World ID 3.0, a feature designed to prevent deepfake fraud.
The project’s core offering—the World ID system—remains central to its mission, providing a verifiable digital identity that prioritizes user privacy while facilitating access to services that require identity verification.
The rebranding also reflects a strategic response to the challenges Worldcoin faced, including concerns over privacy, data security, and the ethical implications of its biometric data collection. The project was initially criticized for using specialized "Orb" devices to scan users' irises, raising questions about data safety and user trust. With the new identity and features, World seeks to reframe itself as a more transparent and user-focused platform.
The project, founded by Sam Altman, the CEO of OpenAI, continues to promote its vision of universal basic income (UBI) distribution through cryptocurrency. The introduction of new financial tools, coupled with a renewed focus on decentralized applications, aligns with this goal by providing users with multiple ways to engage with and benefit from the platform.
World’s ability to rebuild trust and address previous criticisms will be key to its success. The rebranding presents an opportunity to expand its user base and appeal to both individuals and institutions seeking secure, decentralized identity solutions. As the project rolls out its new features, market observers will be closely monitoring adoption rates and user feedback.
It is worth noting that the price of Worldcoin (WLD) fell 5% after the rebranding of the project and the presentation of its new Orb 2.0. technology, but has since corrected to $2.19.
We also previously reported that DOGE and Worldcoin will be available for investment through the Grayscale fund. Grayscale Investments announced that they are considering 35 additional cryptocurrencies to add to their suite of investment products. Among the assets under consideration in the Utilities and Services section is Worldcoin (WLD).
