Fox Corporation strategic acquisitions and strong ad revenue signal moderate bullish potential
The company’s broadcast of Super Bowl LIX generated over $800 million in gross advertising revenue.
Fox Corporation (NASDAQ: FOXA) is trading at $52.92 as of March 20, 2025.
The stock has shown resilience over the past year, with a 52-week range between $29.34 and $58.74. This wide trading range indicates both significant upward momentum and occasional pullbacks, reflecting the broader volatility in the media and entertainment sector.
The 14-day Relative Strength Index (RSI) is at 49.71, which places it in neutral territory. An RSI above 70 would indicate that the stock is overbought, while a reading below 30 would suggest oversold conditions. A neutral RSI implies that neither buyers not sellers currently have a decisive advantage, which could lead to a period of consolidation.
FOXA stock price dynamics (January 2025 - March 2025). Source: TradingView.
Key support and resistance levels are emerging at $51.82 and $52.68, respectively. If the stock holds above support at $51.82, it may attempt to test the resistance at $52.68. A breakout above this level could lead to a rally toward the 50-day SMA of $53.22. On the downside, a break below $51.82 could expose the stock to further weakness, with secondary support appearing near $51.22.
Market context and recent developments
Fox Corporation remains a dominant player in the media and entertainment industry, with a strong presence in cable television, live sports broadcasting, and digital media. Recent strategic moves have reinforced the company’s market position and future growth prospects. Fox’s acquisition of Red Seat Ventures is aimed at expanding its digital media footprint and attracting younger audiences, which could help drive long-term revenue growth.
The company’s broadcast of Super Bowl LIX generated over $800 million in gross advertising revenue, underscoring the strength of its live sports business. This reinforces Fox’s strategic focus on securing exclusive sports broadcasting rights, which remain a key driver of both viewership and advertising revenue.
Institutional activity has been mixed. While Proficio Capital Partners LLC recently acquired approximately 159,871 shares of Fox valued at around $7.77 million during the fourth quarter of 2024, Quantbot Technologies LP sold 113,377 shares in the first quarter of 2025, reducing its position by 82.8%. This divergence in institutional behavior highlights differing views on Fox’s near-term potential. Proficio’s acquisition reflects confidence in the company’s future growth, while Quantbot’s significant reduction could signal concerns about valuation or market risks.
Price forecast and short-term outlook
Based on current technical patterns and market dynamics, Fox Corporation’s short-term outlook is moderately bullish but with some caution. The neutral RSI and positioning below the key moving averages suggest that the stock is in a consolidation phase. However, strong fundamentals, including robust advertising revenues and strategic acquisitions, support a positive bias.
In the next 2 to 4 weeks, Fox stock is expected to trade within a range of $51.82 to $52.68. A breakout above 52.68 could push the stock toward the 50-day SMA at $53.22, with further upside potential toward $55.00 if momentum builds. On the downside, a drop below $51.82 would increase the risk of testing lower support at around $51.22.
Fox Corporation is expanding its digital and sports broadcasting presence with a new sports streaming service and potential MLB broadcasting rights, aiming to drive revenue growth and strengthen market dominance. The acquisition of Red Seat Ventures supports its shift toward creator-driven media, helping to offset challenges from declining cable TV subscriptions.
