Alphabet stock trades near key support as investors weigh mixed earnings concerns
Alphabet posted a solid 15% year-over-year revenue increase.
As of April 1, 2025, Alphabet Inc. (GOOG) is trading at $156.23, marking a minimal increase of 0.038% from the previous session. The intraday range has been relatively tight, fluctuating between $152.34 and $157.08, with an opening price of $154.90. Volume for the session stood at approximately 33.6 million shares, indicating moderate investor interest amid ongoing consolidation.
From a technical standpoint, the 50-day moving average is currently at $150.45, while the 200-day moving average is significantly higher at $165.30. This setup suggests that while Alphabet has managed to recover above its short-term moving average, it still lags its longer-term trendline. The current positioning indicates consolidation after a pullback from the highs earlier in the year. Relative Strength Index (RSI) values are hovering near the neutral 50 level, suggesting neither overbought nor oversold conditions.
GOOG stock price dynamics (January 2025 - April 2025). Source: TradingView.
Immediate support is seen at the $152 level, which has been tested multiple times in recent sessions. A sustained breakdown below this point could trigger a move toward the next major support zone near $147.22, which marks the 52-week low. On the upside, the $160 mark presents the next key resistance. A break above this level, coupled with higher volume, would improve bullish sentiment and potentially set the stage for a run toward the 200-day moving average at $165.
Market context
Alphabet continues to show fundamental strength, although recent earnings have triggered volatility. In its Q3 2024 report, Alphabet posted a solid 15% year-over-year revenue increase to $88.3 billion, powered by strong growth in its core advertising business and Google Cloud. However, this momentum was disrupted in Q4, when cloud revenue came in below expectations, sparking an 8% selloff in after-hours trading.
Despite this stumble, analysts remain largely constructive on the stock. According to TipRanks, 26 analysts currently rate Alphabet as a “Buy” while 11 have a “Hold” rating, with a consensus 12-month price target of $215.56. This implies a potential upside of more than 24% from current levels. Still, some voices in the analyst community are sounding a note of caution. In particular, concerns have been raised about Alphabet’s competitive positioning in the fast-moving artificial intelligence space, where Microsoft and other rivals are gaining market share.
Moreover, the broader macro environment continues to weigh on tech stocks. Uncertainty around interest rate cuts from the Federal Reserve, coupled with global economic headwinds, has led to more defensive positioning among institutional investors. Alphabet, with its mixed earnings picture and exposure to discretionary ad spending, remains vulnerable to broader market shifts.
Price scenarios
Given the current technical structure and market sentiment, Alphabet’s short-term price trajectory will likely be defined by key support and resistance zones. In a bullish scenario, a sustained break above $160 could propel the stock toward the 200-day moving average near $165.30.
In a bearish case, if Alphabet fails to hold $152, the stock could revisit its 52-week low of $147.22. A breach below that would suggest deeper weakness, particularly if upcoming earnings or macro data disappoint.
Alphabet has maintained steady upward momentum since the start of the year, signaling strong investor confidence. Recent technical patterns confirm the stock remains in a bullish trend.
