Alphabet stock opens softer as insider sales and DOJ risks weigh on sentiment
The shares were sold at an average price range between $176.69 and $179.52
Alphabet Inc. stock opened July on a firm note, continuing the upward trajectory from late June.
The stock price last advanced was on July 3, the last trading day before the U.S. Independence Day holiday. The session saw Alphabet pushing above a prior day high of $178.80 to touch $179.70, marking a 0.6% gain that turned the week into profit despite midweek uncertainties.
- Alphabet began Monday, July 7, with a 0.67% premarket loss at $178.43
- RSI above 60 on both daily and 4-hour charts signals strong momentum
- Resistance at $181 remains while insider sales and regulatory news weigh on sentiment
A significant development last week was the sale of 32,500 shares of Class C Capital Stock by CEO Sundar Pichai, netting around $5.8 million. The shares were sold at an average price range between $176.69 and $179.52. Although insider sales can sometimes weigh on investor sentiment, the market appeared to digest this move without major disruption.
GOOGL stock price dynamics (Dec 2024 - July 2025). Source: TradingView
Sentiment was further dampened by reports of antitrust actions against Google in various jurisdictions and the possibility of sanctions by the U.S. Department of Justice targeting its AI and internet search operations. Despite these concerns, some analysts see a silver lining. They suggest that breaking up Alphabet’s business divisions could unlock significant shareholder value. Comparisons have been drawn between Google Cloud Platform and the offerings of Microsoft, Snowflake, Cloudflare and Nebius Group, reinforcing the case for potential spin-offs.
Alphabet eyes $181 breakout as 20 EMA support holds near $177.30
As a result of insider sales and regulatory risks, GOOGL stock price gain on July 3 was particularly limited by low trading volume, the weakest in the past two weeks. This muted participation kept the price from challenging the $181 level, which represents a double top from June and serves as a critical resistance point.
As of Monday, July 7, in the premarket session, Alphabet stock is trading at $178.43. This marks a 0.67% decline from last week’s close and totally erases last week's gains. Despite the soft start to the week, the broader technical outlook stays positive. The daily and 4-hour RSI indicators both sit above 60, indicating strong momentum and aligning with the bullish trend.
Looking ahead, traders have their eyes on the $181 resistance. A push above this level could signal renewed buying interest and pave the way for further advances. In the event of a retracement, immediate support lies at the 20 EMA on the 1-hour chart, currently positioned around $177.30. The combination of fundamental restructuring potential and strong technical indicators suggests that Alphabet stock is positioned for further growth, even as regulatory and insider activity continue to shape short-term price moves.
Alphabet stock slipped earlier as regulatory risks weighed on investor sentiment. Price bounced from $173.6 but struggled to clear $181 resistance.
