LVMH stock slips to €459 as Michael Burke steps in amid deepening luxury slowdown
LVMH shares have declined to €459
As of July 8, 2025, shares of LVMH Moët Hennessy Louis Vuitton SE (MC.PA) are trading at €459.50 on the Euronext Paris exchange.
The stock has dropped 27.7% year-to-date, a decline that reflects pressure from macroeconomic factors and sector-specific headwinds.
Highlights
- LVMH shares have declined to €459, marking a 27% drop year-to-date amid bearish technical indicators.
- Michael Burke’s appointment to lead the Americas signals a strategic move to stabilize regional performance. - Weak luxury demand in the U.S. and China continues to weigh on the company’s short-term outlook.
The downtrend is technically confirmed by the stock’s moving averages: the 50-day simple moving average (SMA) currently sits below the 200-day SMA, forming a classic death cross pattern often interpreted as a long-term bearish signal. The Relative Strength Index (RSI) is hovering around 40, suggesting that while LVMH is not yet in oversold territory, it is approaching that threshold. This indicates there could be some limited buying interest if the RSI dips below 30, but for now, the momentum remains firmly negative.
Support is currently found at €450, with a deeper floor near €435 should that level break. On the upside, resistance is present at €475, followed by a more formidable ceiling at €500. LVMH has recently failed to hold above €475, which further supports the thesis of continued downward pressure in the near term. The Moving Average Convergence Divergence (MACD) indicator is also in negative territory, and the signal line remains above the MACD line, reinforcing the bearish outlook.
LVMH stock price dynamics (May 2025 - July 2025). Source: TradingView
Volume has been neutral, without major spikes that might signal institutional accumulation or capitulation. This suggests that investors remain cautious, with no clear signs of a reversal pattern forming. Unless significant buying volume appears or macro conditions improve, the technical picture points to continued weakness.
Market context: leadership change amid global challenges
The recent appointment of Michael Burke to lead LVMH’s Americas operations signals a strategic pivot during a period of uncertainty. Burke, a veteran of the luxury conglomerate with over 40 years of experience, previously led Louis Vuitton and Fendi and has held key executive roles across the group. His appointment is widely seen as a move to revitalize growth and stabilize operations in North and South America, particularly in light of waning consumer demand and increased market volatility.
Burke’s leadership could be instrumental as LVMH navigates challenges in the U.S. luxury market, which had been expected to rebound but is now showing signs of demand fatigue. The American consumer, once considered a pillar of strength for luxury brands, is pulling back in response to inflationary pressures and shifting spending habits. Additionally, tensions over trade policy between the U.S. and the European Union have introduced another layer of uncertainty. LVMH CEO Bernard Arnault has publicly called for improved trade negotiations to avoid punitive tariffs and protect European jobs, indicating that the company is actively engaged in shaping its geopolitical risk management strategy.
In China, once the fastest-growing market for luxury goods, consumer demand has cooled significantly, particularly in the mid-to-high-end segment. This dual-market slowdown has amplified concerns over LVMH’s near-term revenue growth and is weighing on investor sentiment.
Limited upside, further downside risk possible
Given the current technical and macroeconomic landscape, LVMH’s stock is likely to remain under pressure over the coming weeks. If the €450 support level fails to hold, the next downside target is €435, a key level last seen in early 2022. A break below this point could open the door to a more prolonged correction toward the €410–€420 range.
Conversely, to initiate a reversal, LVMH would need to close convincingly above €475 on strong volume, followed by a test of the €500 resistance level. This appears unlikely in the near term without a major shift in investor sentiment or a clear improvement in earnings guidance.
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