Item: Assurance en Direct
Rating: 3.8
Author: Oleg Tkachenko

We evaluate Assurance en Direct based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Assurance en Direct is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Assurance en Direct Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.8/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.3/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	2/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	4.3/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Assurance en Direct is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Assurance en Direct Reviews?

User Reviews Score

4.3 /5

According to Trustpilot data

, users have left 25 reviews about the company. The most recent review was posted on 2 July 2025, and the overall Trustpilot rating for Assurance en Direct is 4.3.

4.3 /5 rate of 25 reviews
5-star	76%
4-star	0%
3-star	0%
2-star	8%
1-star	16%

Customer Loyalty and Perception of Assurance en Direct

Customer Loyalty Index

4.5 /5

The trust and satisfaction index for Assurance en Direct is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Assurance en Direct Show Up in Online Feedback?

Negative reviews about Assurance en Direct are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Assurance en Direct responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What makes Assurance en Direct so well-loved by customers?

Assurance en Direct is highly regarded by users, with 19 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Assurance en Direct's services gaining or losing popularity?

Popularity Score

2 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Assurance en Direct from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 53,241 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the past year, website traffic has dropped significantly by 31.39% , raising concerns about the declining popularity of Assurance en Direct's services. A drop of this size may point to deeper issues, such as increased competition, customer dissatisfaction, or ineffective marketing strategies. Addressing these challenges could help Assurance en Direct reverse this downward trend and improve customer engagement.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Assurance en Direct’s Recognition and Trust in the Digital Space

Web Mention Index

4.3 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Assurance en Direct’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to https://assuranceendirect.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain https://assuranceendirect.com has 760 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Insurance Companies’ category is 711

. Assurance en Direct’s backlink profile is close to the industry average, which is a strong sign of reliability. This suggests that Assurance en Direct is performing on par with most of its competitors, making it a fairly trustworthy option in its category. However, slight improvements could further boost its competitive edge.

Note:

Being close to the industry average signals that the company is generally seen as reliable but may still have opportunities to stand out as more trustworthy than the competition.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Assurance en Direct Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Assurance en Direct domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below https://assuranceendirect.com
Expires On	2033-02-07
Registered On	2001-02-07
Updated On	2023-11-19

Assurance en Direct has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Assurance en Direct’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Assurance en Direct with Organic Competitors

An analysis of the Assurance en Direct website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Assurance en Direct competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
assuranceendirect.com	48607	7981
assurpeople.com	77169	1161
assuronline.com	102862	-9749
netvox-assurances.fr	91735	-2125

What Does Assurance en Direct Offer?

Assurance en Direct was established in 2004 to provide insurance solutions for various types of insurable risks. They offer general insurance as well as options for drivers who have had difficulties such as being cancelled, having convictions for license withdrawal or suspension. The website www.assuranceendirect.com was created on July 2, 2001, with the aim of offering an alternative insurance solution for financially struggling individuals who had their auto and home insurance contracts canceled due to unpaid premiums. In 2004, they introduced online enrollment for two insurance products for individuals who had been canceled for non-payment. This included auto and multi-risk home insurance, which allowed monthly premium payments, unlike other insurers at the time who required full annual payments upfront. Building on this success, in 2007, they expanded their offerings to include insurance for drivers with a poor claims history or who had been canceled due to accidents. In 2009, they extended coverage to those with suspensions, revocations, or cancellations of their licenses due to reasons such as driving under the influence or a significant number of demerit points from traffic violations. In 2012, they introduced insurance for cars without a license, addressing the needs of those struggling to find affordable coverage for such vehicles. In 2015, they launched insurance for 50cc scooters, aiming to provide competitive prices without additional fees or requirements for bundling with other insurance policies. Continuing their expansion, in 2016, they added insurance options for motorcycles ranging from 125cc to 1,500cc, responding to demands from a diverse range of riders. Since 2018, they have developed an online comparison tool allowing customers to easily compare different auto insurance offers on their website, enabling access to multiple quotes from five different contracts with the same coverage.

Assurance en Direct Contacts
Contact e-mail	tarification@assuranceendirect.com
Contact telephone	0180892505
Registration address	41 RUE DE LA DECOUVERTE Labège France

Conclusion: Is Assurance en Direct Legit? Is it Safe?

To verify the legitimacy of Assurance en Direct with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.8/5

A moderately high score is a good sign that Assurance en Direct is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, Assurance en Direct is a credible player in its industry.