Item: Caleb & Brown
Rating: 4
Author: Oleg Tkachenko

We evaluate Caleb & Brown based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Caleb & Brown is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Caleb & Brown Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	4/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.9/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	4.1/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	1.4/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	3.2/5

Top 5 Countries Where Caleb & Brown is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Caleb & Brown Reviews?

User Reviews Score

4.9 /5

According to Trustpilot data

, users have left 460 reviews about the company. The most recent review was posted on 1 July 2025, and the overall Trustpilot rating for Caleb & Brown is 4.9.

4.9 /5 rate of 460 reviews
5-star	97.61%
4-star	0%
3-star	0.65%
2-star	0.22%
1-star	1.52%

Customer Loyalty and Perception of Caleb & Brown

Customer Loyalty Index

4 /5

The trust and satisfaction index for Caleb & Brown is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Caleb & Brown Show Up in Online Feedback?

The majority of reviews for Caleb & Brown are positive, with minimal negative feedback having little impact on the company's overall reputation. However, the lack of complete transparency raises questions about potential review management practices, such as filtering or selective representation, which deserve further consideration. That said, it is entirely possible that Caleb & Brown is a highly reliable company, but this aspect merits attention to ensure a thorough evaluation of its credibility.

Caleb & Brown does not respond to negative reviews, or there is insufficient data to draw definitive conclusions about its approach to feedback. This could be an important consideration when evaluating the decision to collaborate with the company.

Why do customers appreciate Caleb & Brown?

449 users have shared their positive experiences, highlighting what they appreciate about Caleb & Brown.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are Caleb & Brown's services gaining or losing popularity?

Popularity Score

4.1 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Caleb & Brown from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 36,380 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 3,108.11% , indicating a dramatic increase in the popularity of Caleb & Brown's services. Such substantial growth suggests that Caleb & Brown has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that Caleb & Brown is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Caleb & Brown’s Recognition and Trust in the Digital Space

Web Mention Index

1.4 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Caleb & Brown’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://calebandbrown.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://calebandbrown.com has 277 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Companies’ category is 796

. Caleb & Brown’s backlink profile falls significantly below the category average, indicating that it lacks substantial online credibility.

Note:

A backlink profile that is considerably below average may indicate that the company is less established or less trusted compared to others in the same space.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Caleb & Brown Website Reliable and Stable?

Domain Stability Score

3.2 /5

We analyzed the registration date of the Caleb & Brown domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://calebandbrown.com
Expires On	2031-01-14
Registered On	2017-01-14
Updated On	2022-11-26

Caleb & Brown's domain has been registered for 8 years, showing a well-established online presence. This suggests that the company has demonstrated stability over time, giving users more confidence in its reliability.

Does Caleb & Brown’s domain’s age guarantee reliability or trustworthiness?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of Caleb & Brown with Organic Competitors

An analysis of the Caleb & Brown website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Caleb & Brown competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
calebandbrown.com	4983	869
cointree.com	3038	374
mudrex.com	31183	-2137
moonpay.com	37457	-12226

What Does Caleb & Brown Offer?

Caleb & Brown operates as a cryptocurrency brokerage, offering services such as buying, selling, swapping, and storing cryptocurrencies. They provide a 24/7 personal broker service for clients who can contact their broker via phone or email. The company serves a diverse range of clients, from beginners looking for guidance in purchasing cryptocurrencies to experienced investors requiring assistance with complex trades. Established in 2016, Caleb & Brown currently serves over 24,000 clients across more than 100 countries, with offices located in Melbourne, Sydney, and London.

Caleb & Brown Contacts
Contact e-mail	support@calebandbrown.com
Contact telephone	+18444946515
Registration address	Melbourne Australia

Conclusion: Is Caleb & Brown Legit? Is it Safe?

To verify the legitimacy of Caleb & Brown with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 4/5

A high score indicates that Caleb & Brown is highly regarded by its customers, delivering excellent service with minimal complaints. This level of trust and recognition positions Caleb & Brown as a leader in its field. Customers can confidently rely on its services, as it has proven to be consistent and dependable.