Item: Choice Funeral Plans
Rating: 4.1
Author: Oleg Tkachenko

We evaluate Choice Funeral Plans based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Choice Funeral Plans is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Choice Funeral Plans Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	4.1/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.9/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4.8/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	3.5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	0.9/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	4.8/5

Top 5 Countries Where Choice Funeral Plans is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Choice Funeral Plans Reviews?

User Reviews Score

4.9 /5

According to Trustpilot data

, users have left 371 reviews about the company. The most recent review was posted on 20 May 2025, and the overall Trustpilot rating for Choice Funeral Plans is 4.9.

4.9 /5 rate of 371 reviews
5-star	95.15%
4-star	3.77%
3-star	0%
2-star	0.54%
1-star	0.54%

Customer Loyalty and Perception of Choice Funeral Plans

Customer Loyalty Index

4.8 /5

The trust and satisfaction index for Choice Funeral Plans is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Choice Funeral Plans Show Up in Online Feedback?

The majority of reviews for Choice Funeral Plans are positive, with minimal negative feedback having little impact on the company's overall reputation. However, the lack of complete transparency raises questions about potential review management practices, such as filtering or selective representation, which deserve further consideration. That said, it is entirely possible that Choice Funeral Plans is a highly reliable company, but this aspect merits attention to ensure a thorough evaluation of its credibility.

Choice Funeral Plans responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What makes Choice Funeral Plans so well-loved by customers?

Choice Funeral Plans is highly regarded by users, with 367 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Choice Funeral Plans's services gaining or losing popularity?

Popularity Score

3.5 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Choice Funeral Plans from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 7,768 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 1,933.51% , indicating a dramatic increase in the popularity of Choice Funeral Plans's services. Such substantial growth suggests that Choice Funeral Plans has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that Choice Funeral Plans is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Choice Funeral Plans’s Recognition and Trust in the Digital Space

Web Mention Index

0.9 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Choice Funeral Plans’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://choiceplan.co.uk and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://choiceplan.co.uk has 182 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Companies’ category is 796

. Choice Funeral Plans’s backlink profile falls significantly below the category average, indicating that it lacks substantial online credibility.

Note:

A backlink profile that is considerably below average may indicate that the company is less established or less trusted compared to others in the same space.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Choice Funeral Plans Website Reliable and Stable?

Domain Stability Score

4.8 /5

We analyzed the registration date of the Choice Funeral Plans domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://choiceplan.co.uk
Expires On	2025-11-28
Registered On	2013-11-28
Updated On	2024-10-01

Choice Funeral Plans has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Choice Funeral Plans’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Choice Funeral Plans with Organic Competitors

An analysis of the Choice Funeral Plans website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Choice Funeral Plans competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
choiceplan.co.uk	5182	66
dignityfuneralplans.co.uk	11753	1319
openprepaidfunerals.co.uk	827	-50
funeralswithgrace.com	5334	2338

What Does Choice Funeral Plans Offer?

The Funeral Plan offered allows individuals to prepay for specific funeral expenses in advance to secure the cost of Funeral Director Services and protect against potential price increases. Choice Funeral Plans are available for purchase directly or through funeral homes affiliated with the Funeral Partners Group, a network of Funeral Directors across the UK, many of which are longstanding local establishments with some having operated for over 300 years.

Choice Funeral Plans Contacts
Contact e-mail	info@choiceplan.co.uk
Contact telephone	01803 298 243
Registration address	46 The Terrace Torquay United Kingdom

Conclusion: Is Choice Funeral Plans Legit? Is it Safe?

To verify the legitimacy of Choice Funeral Plans with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 4.1/5

A high score indicates that Choice Funeral Plans is highly regarded by its customers, delivering excellent service with minimal complaints. This level of trust and recognition positions Choice Funeral Plans as a leader in its field. Customers can confidently rely on its services, as it has proven to be consistent and dependable.