Item: Crunch Accounting
Rating: 4.8
Author: Oleg Tkachenko

We evaluate Crunch Accounting based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Crunch Accounting is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Crunch Accounting Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	4.8/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.4/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Crunch Accounting is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Crunch Accounting Reviews?

User Reviews Score

4.4 /5

According to Trustpilot data

, users have left 1407 reviews about the company. The most recent review was posted on 19 June 2025, and the overall Trustpilot rating for Crunch Accounting is 4.4.

4.4 /5 rate of 1,407 reviews
5-star	78.61%
4-star	5.33%
3-star	1.92%
2-star	3.77%
1-star	10.38%

Customer Loyalty and Perception of Crunch Accounting

Customer Loyalty Index

5 /5

The trust and satisfaction index for Crunch Accounting is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Crunch Accounting Show Up in Online Feedback?

Negative reviews about Crunch Accounting are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Crunch Accounting responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What makes Crunch Accounting so well-loved by customers?

Crunch Accounting is highly regarded by users, with 1181 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Crunch Accounting's services gaining or losing popularity?

Popularity Score

5 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Crunch Accounting from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 740,691 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 62.55% , indicating a dramatic increase in the popularity of Crunch Accounting's services. Such substantial growth suggests that Crunch Accounting has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that Crunch Accounting is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Crunch Accounting’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Crunch Accounting’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to https://crunch.co.uk and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain https://crunch.co.uk has 1080 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Tax Software and Services’ category is 693

. Crunch Accounting’s backlink profile significantly surpasses the industry average, indicating a high level of trust and authority. This suggests that Crunch Accounting is not only well-established but also perceived as a leader in its sector. Businesses at this level are often viewed as safe and reliable choices by customers and partners alike.

Note:

Companies with this level of online recognition are typically leaders in their industry and are widely trusted, making them highly attractive to customers.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Crunch Accounting Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Crunch Accounting domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below https://crunch.co.uk
Expires On	2025-05-06
Registered On	2005-05-06
Updated On	2024-04-02

Crunch Accounting has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Crunch Accounting’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Crunch Accounting with Organic Competitors

An analysis of the Crunch Accounting website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Crunch Accounting competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
crunch.co.uk	763815	4150
gov.uk	43341	3
gosimpletax.com	592985	-90402
taxaid.org.uk	1278882	71067

What Does Crunch Accounting Offer?

Crunch offers online accounting services for various types of businesses, including contractors, freelancers, sole traders, limited companies, and small businesses. They serve over 10,500 clients with fixed-fee packages and personalized solutions. Their services cover accounting, tax reporting, Self Assessments, payroll, expenses, and bookkeeping. Clients have access to support and advice from a client management team and chartered certified accountants.

Crunch Accounting Contacts
Contact e-mail	reviews@crunch.co.uk
Contact telephone	0333 311 8000
Registration address	United Kingdom

Conclusion: Is Crunch Accounting Legit? Is it Safe?

To verify the legitimacy of Crunch Accounting with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 4.8/5

A high score indicates that Crunch Accounting is highly regarded by its customers, delivering excellent service with minimal complaints. This level of trust and recognition positions Crunch Accounting as a leader in its field. Customers can confidently rely on its services, as it has proven to be consistent and dependable.