Item: Extra Direct
Rating: 3.2
Author: Oleg Tkachenko

We evaluate Extra Direct based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Extra Direct is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Extra Direct Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.2/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.7/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	1.3/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	N/A
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Extra Direct is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Extra Direct Reviews?

User Reviews Score

4.7 /5

According to Trustpilot data

, users have left 24 reviews about the company. The most recent review was posted on 21 May 2025, and the overall Trustpilot rating for Extra Direct is 4.7.

4.7 /5 rate of 24 reviews
5-star	95.83%
4-star	0%
3-star	0%
2-star	0%
1-star	4.17%

Customer Loyalty and Perception of Extra Direct

Customer Loyalty Index

4 /5

The trust and satisfaction index for Extra Direct is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Extra Direct Show Up in Online Feedback?

The majority of reviews for Extra Direct are positive, with minimal negative feedback having little impact on the company's overall reputation. However, the lack of complete transparency raises questions about potential review management practices, such as filtering or selective representation, which deserve further consideration. That said, it is entirely possible that Extra Direct is a highly reliable company, but this aspect merits attention to ensure a thorough evaluation of its credibility.

Extra Direct does not respond to negative reviews, or there is insufficient data to draw definitive conclusions about its approach to feedback. This could be an important consideration when evaluating the decision to collaborate with the company.

Why do customers appreciate Extra Direct?

23 users have shared their positive experiences, highlighting what they appreciate about Extra Direct.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are Extra Direct's services gaining or losing popularity?

Popularity Score

1.3 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Extra Direct from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 29 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the past year, website traffic has risen significantly by 11.54% , reflecting a strong upward trend in the popularity of Extra Direct's services. This notable growth may be driven by enhanced service quality, successful marketing efforts, or positive customer feedback. Extra Direct appears to be gaining traction in the market, and maintaining this focus could result in continued success.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Extra Direct’s Recognition and Trust in the Digital Space

Web Mention Index

0 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Extra Direct’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://extradirect.co.uk and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://extradirect.co.uk has 4 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Banks and Savings Accounts’ category is 732

. Extra Direct’s backlink profile is well below the industry standard, indicating very low online visibility and authority. This is a red flag for any business that relies on digital credibility. A weak backlink profile like this suggests the company may lack trustworthiness and recognition, making it harder for potential customers or partners to view it as reliable.

Note:

A company with such a low backlink profile may struggle to build trust with its audience and could be seen as less reliable in comparison to competitors.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Extra Direct Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Extra Direct domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://extradirect.co.uk
Expires On	2025-06-18
Registered On	2001-06-18
Updated On	2024-06-18

Extra Direct has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Extra Direct’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Extra Direct with Organic Competitors

An analysis of the Extra Direct website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Extra Direct competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
extradirect.co.uk	21	4
guaranteed-business-accounts.co.uk	59	-13
trinity-accountants.co.uk	2524	-505
moneysavinganswers.com	24926	-4175

What Does Extra Direct Offer?

The company specializes in banking intermediary services, assisting individuals struggling to open business accounts. They can help non-UK residents, those with adverse credit, and high-risk businesses with opening accounts. The company has various banking partners who accept a broader range of businesses compared to mainstream banks. While some partners allow direct applications, the company offers personalized assistance in finding the best business account and supports the application process to increase approval chances. For more information on opening a new business account, individuals can contact the company through their website at https://extradirect.co.uk/

Extra Direct Contacts
Contact e-mail	admin@extradirect.co.uk
Contact telephone	+44 (0)20 3286 3929
Registration address	Perception House, Duke Street, Chelmsford United Kingdom

Conclusion: Is Extra Direct Legit? Is it Safe?

To verify the legitimacy of Extra Direct with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.2/5

A moderately high score is a good sign that Extra Direct is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, Extra Direct is a credible player in its industry.