Item: Forces Mutual
Rating: 2.8
Author: Oleg Tkachenko

We evaluate Forces Mutual based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Forces Mutual is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Forces Mutual Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	2.8/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.7/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	0.6/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	0.1/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	N/A

Top 5 Countries Where Forces Mutual is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Forces Mutual Reviews?

User Reviews Score

4.7 /5

According to Trustpilot data

, users have left 138 reviews about the company. The most recent review was posted on 20 May 2025, and the overall Trustpilot rating for Forces Mutual is 4.7.

4.7 /5 rate of 138 reviews
5-star	84.78%
4-star	2.9%
3-star	0.72%
2-star	0.72%
1-star	10.87%

Customer Loyalty and Perception of Forces Mutual

Customer Loyalty Index

4 /5

The trust and satisfaction index for Forces Mutual is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Forces Mutual Show Up in Online Feedback?

Negative reviews about Forces Mutual are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Forces Mutual does not respond to negative reviews, or there is insufficient data to draw definitive conclusions about its approach to feedback. This could be an important consideration when evaluating the decision to collaborate with the company.

Why do customers appreciate Forces Mutual?

121 users have shared their positive experiences, highlighting what they appreciate about Forces Mutual.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are Forces Mutual's services gaining or losing popularity?

Popularity Score

0.6 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Forces Mutual from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 6,890 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has grown modestly by 9.54% , indicating a slow but steady increase in the popularity of Forces Mutual's services. This gradual growth suggests that Forces Mutual is making progress in attracting new customers, likely through incremental improvements in service or marketing. While the growth is small, it’s a positive trend that could lead to further expansion.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Forces Mutual’s Recognition and Trust in the Digital Space

Web Mention Index

0.1 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Forces Mutual’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://forcesmutual.org and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://forcesmutual.org has 23 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Companies’ category is 796

. Forces Mutual’s backlink profile is well below the industry standard, indicating very low online visibility and authority. This is a red flag for any business that relies on digital credibility. A weak backlink profile like this suggests the company may lack trustworthiness and recognition, making it harder for potential customers or partners to view it as reliable.

Note:

A company with such a low backlink profile may struggle to build trust with its audience and could be seen as less reliable in comparison to competitors.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Forces Mutual Website Reliable and Stable?

Domain Stability Score

0 /5

Data on the age and stability of Forces Mutual's domain is currently unavailable. As a result, we cannot assign a score for this parameter according to our methodology, and its contribution to the overall rating is currently absent.

Does the age of Forces Mutual domain guarantee reliability?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of Forces Mutual with Organic Competitors

An analysis of the Forces Mutual website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Forces Mutual competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
forcesmutual.org	7351	-2
absolutemilitary.co.uk	776	-74
forcessolutions.co.uk	1647	-56
paxinsurance.co.uk	392	6

What Does Forces Mutual Offer?

The organization provides a variety of insurance, financial, and health products tailored to the needs of the Army, RAF, Royal Navy, and Royal Marines. It operates as a non-profit, with a focus on enhancing the well-being of military personnel and their families.

Forces Mutual Contacts
Contact telephone	0151 363 5290
Registration address	3rd floor, Exchange Station, Tithebarn Street Liverpool United Kingdom

Conclusion: Is Forces Mutual Legit? Is it Safe?

To verify the legitimacy of Forces Mutual with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 2.8/5

This score suggests that Forces Mutual is performing slightly below average compared to other companies in its industry. The feedback is mixed, with a noticeable presence of both satisfied and dissatisfied customers, resulting in a reputation that leans toward neutral. While improvement is needed in several areas, Forces Mutual still shows some potential to rebuild trust and increase customer satisfaction over time.