Item: Insurancefair
Rating: 1.8
Author: Oleg Tkachenko

We evaluate Insurancefair based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Insurancefair is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Insurancefair Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	1.8/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	2.8/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	N/A
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	3.1/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	0.1/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	0.8/5

Top 5 Countries Where Insurancefair is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Insurancefair Reviews?

User Reviews Score

2.8 /5

According to Trustpilot data

, users have left 15 reviews about the company. The most recent review was posted on 21 May 2025, and the overall Trustpilot rating for Insurancefair is 2.8.

2.8 /5 rate of 15 reviews
5-star	60%
4-star	20%
3-star	0%
2-star	0%
1-star	20%

Customer Loyalty and Perception of Insurancefair

Customer Loyalty Index

0 /5

The trust and satisfaction index for Insurancefair is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Insurancefair Show Up in Online Feedback?

Negative reviews about Insurancefair are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Insurancefair does not respond to negative reviews, or there is insufficient data to draw definitive conclusions about its approach to feedback. This could be an important consideration when evaluating the decision to collaborate with the company.

What’s behind the strong criticism of Insurancefair?

3 users have shared their negative experiences, highlighting various concerns about Insurancefair.

Top 5 common reasons why customers are dissatisfied with service-oriented companies:

Unresponsive support	Long wait times or unresolved inquiries.
Hidden fees or terms	Important details become clear only after a commitment is made.
Privacy or security concerns	Uncertainty about how personal data is managed.
Delays in Service Fulfilment	Processing of requests, claims, or tasks takes longer than expected.
Technical or Operational Issues	System errors, malfunctions, or unclear processes.

Despite these issues, 12 users have left positive feedback, praising aspects they appreciate.

Are Insurancefair's services gaining or losing popularity?

Popularity Score

3.1 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Insurancefair from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 12 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the past year, website traffic has risen significantly by 33.33% , reflecting a strong upward trend in the popularity of Insurancefair's services. This notable growth may be driven by enhanced service quality, successful marketing efforts, or positive customer feedback. Insurancefair appears to be gaining traction in the market, and maintaining this focus could result in continued success.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Insurancefair’s Recognition and Trust in the Digital Space

Web Mention Index

0.1 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Insurancefair’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://insurancefair.co.uk and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://insurancefair.co.uk has 13 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Insurance Companies’ category is 711

. Insurancefair’s backlink profile is well below the industry standard, indicating very low online visibility and authority. This is a red flag for any business that relies on digital credibility. A weak backlink profile like this suggests the company may lack trustworthiness and recognition, making it harder for potential customers or partners to view it as reliable.

Note:

A company with such a low backlink profile may struggle to build trust with its audience and could be seen as less reliable in comparison to competitors.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Insurancefair Website Reliable and Stable?

Domain Stability Score

0.8 /5

We analyzed the registration date of the Insurancefair domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://insurancefair.co.uk
Expires On	2025-05-14
Registered On	2023-05-14
Updated On	2024-08-21

Insurancefair's domain has been active for 2 years, which indicates a moderate level of stability. While the company has had time to build some credibility, it is still not as established as competitors with longer domain histories. This timeframe suggests that Insurancefair is an emerging player in the market, though it may still be working to fully gain users' trust.

Can Insurancefair’s domain be considered reliable?

A domain that has been active for 2 years years can show a moderate level of stability. While it may not have the longevity of older domains, this age range suggests that Insurancefair has had time to build some credibility. However, it may still be working on gaining full trust among users and establishing a solid market presence.

Comparison of Insurancefair with Organic Competitors

An analysis of the Insurancefair website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Insurancefair competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
insurancefair.co.uk	8	-2
topupmycancellationcover.com	395	13
campbellirvinedirect.com	298	-12
debenhamsgadgetinsurance.com	22	-17

What Does Insurancefair Offer?

The company prioritizes fairness, transparency, and consistency in all its operations. They offer a range of more than 25 leisure and lifestyle products for customers to choose from.

Insurancefair Contacts
Contact e-mail	responses@insurancefair.co.uk
Contact telephone	0203 824 0699
Registration address	1 Tower View West Malling, Kent United Kingdom

Conclusion: Is Insurancefair Legit? Is it Safe?

To verify the legitimacy of Insurancefair with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 1.8/5

A moderately low score indicates that Insurancefair faces persistent issues that affect overall user satisfaction. Although some positive feedback is present, it is outweighed by a higher volume of critical reviews. Insurancefair may need improvement in areas such as customer service, engagement, or domain stability.