Item: Lively
Rating: 3.7
Author: Oleg Tkachenko

We evaluate Lively based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Lively is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Lively Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.7/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.4/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	1.6/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	3.3/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	3.6/5

Top 5 Countries Where Lively is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Lively Reviews?

User Reviews Score

4.4 /5

According to Trustpilot data

, users have left 1157 reviews about the company. The most recent review was posted on 21 May 2025, and the overall Trustpilot rating for Lively is 4.4.

4.4 /5 rate of 1,157 reviews
5-star	81.85%
4-star	6.31%
3-star	2.42%
2-star	2.42%
1-star	7%

Customer Loyalty and Perception of Lively

Customer Loyalty Index

5 /5

The trust and satisfaction index for Lively is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Lively Show Up in Online Feedback?

The majority of reviews for Lively are positive, with minimal negative feedback having little impact on the company's overall reputation. However, the lack of complete transparency raises questions about potential review management practices, such as filtering or selective representation, which deserve further consideration. That said, it is entirely possible that Lively is a highly reliable company, but this aspect merits attention to ensure a thorough evaluation of its credibility.

Lively responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What makes Lively so well-loved by customers?

Lively is highly regarded by users, with 1020 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Lively's services gaining or losing popularity?

Popularity Score

1.6 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Lively from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 57,322 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has grown modestly by 6.58% , indicating a slow but steady increase in the popularity of Lively's services. This gradual growth suggests that Lively is making progress in attracting new customers, likely through incremental improvements in service or marketing. While the growth is small, it’s a positive trend that could lead to further expansion.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Lively’s Recognition and Trust in the Digital Space

Web Mention Index

3.3 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Lively’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to https://livelyme.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain https://livelyme.com has 510 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Personal Loan Companies’ category is 610

. Lively’s backlink profile is close to the industry average, which is a strong sign of reliability. This suggests that Lively is performing on par with most of its competitors, making it a fairly trustworthy option in its category. However, slight improvements could further boost its competitive edge.

Note:

Being close to the industry average signals that the company is generally seen as reliable but may still have opportunities to stand out as more trustworthy than the competition.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Lively Website Reliable and Stable?

Domain Stability Score

3.6 /5

We analyzed the registration date of the Lively domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below https://livelyme.com
Expires On	2025-04-07
Registered On	2016-04-07
Updated On	2024-03-19

Lively's domain has been registered for 9 years, showing a well-established online presence. This suggests that the company has demonstrated stability over time, giving users more confidence in its reliability.

Does Lively’s domain’s age guarantee reliability or trustworthiness?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of Lively with Organic Competitors

An analysis of the Lively website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Lively competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
livelyme.com	64017	3468
www.hca.wa.gov	49246195	102226
www.peba.sc.gov	15698756	-134898
hsacentral.net	57888	-1679

What Does Lively Offer?

Lively provides benefits solutions designed to simplify managing benefits without guesswork. Their innovative features are tailored to everyday needs. The experience is aimed at empowering users at every stage, emphasizing control. Lively combines robust features with service to make benefits hassle-free, even for those with limited time and energy. Lively is a modern Health Savings Account provider that helps individuals plan for the future by making informed choices about finances and healthcare. Their HSAs aim to optimize healthcare savings while working towards financial goals, with no fees for individuals and families. Lively HSAs are FDIC-insured and prioritize bank-grade security for peace of mind. Support is available for users whether they are saving, spending, or investing.

Conclusion: Is Lively Legit? Is it Safe?

To verify the legitimacy of Lively with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.7/5

A moderately high score is a good sign that Lively is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, Lively is a credible player in its industry.