Item: New Century Financial
Rating: 3.3
Author: Oleg Tkachenko

We evaluate New Century Financial based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how New Century Financial is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

New Century Financial Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.3/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.9/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	1.4/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	0.1/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where New Century Financial is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are New Century Financial Reviews?

User Reviews Score

4.9 /5

According to Trustpilot data

, users have left 153 reviews about the company. The most recent review was posted on 6 July 2025, and the overall Trustpilot rating for New Century Financial is 4.9.

4.9 /5 rate of 153 reviews
5-star	92.81%
4-star	6.54%
3-star	0.65%
2-star	0%
1-star	0%

Customer Loyalty and Perception of New Century Financial

Customer Loyalty Index

4 /5

The trust and satisfaction index for New Century Financial is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does New Century Financial Show Up in Online Feedback?

There is no available information on how New Century Financial manages customer reviews or whether the company actively engages with feedback. Without data on their approach to handling reviews, including whether they respond to negative comments, it is unclear how committed they are to addressing customer concerns and improving their services. This lack of transparency makes it difficult to assess their responsiveness and approach to customer satisfaction.

New Century Financial does not respond to negative reviews, or there is insufficient data to draw definitive conclusions about its approach to feedback. This could be an important consideration when evaluating the decision to collaborate with the company.

Why do customers appreciate New Century Financial?

152 users have shared their positive experiences, highlighting what they appreciate about New Century Financial.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are New Century Financial's services gaining or losing popularity?

Popularity Score

1.4 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for New Century Financial from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 656 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 60.78% , indicating a dramatic increase in the popularity of New Century Financial's services. Such substantial growth suggests that New Century Financial has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that New Century Financial is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

New Century Financial’s Recognition and Trust in the Digital Space

Web Mention Index

0.1 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to New Century Financial’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://newcenturyfinancial.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://newcenturyfinancial.com has 22 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Advisory and Planning Services’ category is 875

. New Century Financial’s backlink profile is well below the industry standard, indicating very low online visibility and authority. This is a red flag for any business that relies on digital credibility. A weak backlink profile like this suggests the company may lack trustworthiness and recognition, making it harder for potential customers or partners to view it as reliable.

Note:

A company with such a low backlink profile may struggle to build trust with its audience and could be seen as less reliable in comparison to competitors.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the New Century Financial Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the New Century Financial domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://newcenturyfinancial.com
Expires On	2028-12-02
Registered On	1997-12-03
Updated On	2023-10-03

New Century Financial has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can New Century Financial’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of New Century Financial with Organic Competitors

An analysis of the New Century Financial website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well New Century Financial competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
newcenturyfinancial.com	592	22
americanreceivable.com	66	-120
flexent.com	589	-74
gulfcoastbc.com	1475	0

What Does New Century Financial Offer?

New Century Financial® (NCF) is a Houston-based private financial services firm that operates in the factoring and asset-based lending industry. They offer financing solutions to businesses by purchasing their accounts receivable at a discount. This provides immediate cash for working capital needs, new opportunities, or unexpected challenges. NCF works with small enterprises with annual sales of $250,000 to mid-sized businesses with annual revenues of $50,000,000. The company was established in 1985 and has purchased over $1 Billion in accounts receivable since then, serving various industries and working with large companies worldwide.

New Century Financial Contacts
Contact e-mail	info@newcenturyfinancial.com
Contact telephone	800-805-8380
Registration address	1780 Hughes Landing Blvd. Suite 670 The Woodlands United States

Conclusion: Is New Century Financial Legit? Is it Safe?

To verify the legitimacy of New Century Financial with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.3/5

A moderately high score is a good sign that New Century Financial is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, New Century Financial is a credible player in its industry.