NOVA Review – Is it Safe and Legit?

- Domain Stability Score (measuring domain age and reliability),
- User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot),
- Customer Loyalty Index (reflecting customer retention and satisfaction),
- Popularity Score (tracking online searches and mentions),
- and the Web Mention Index (analyzing the number of referring domains and online references).
We evaluate NOVA based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how NOVA is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.
NOVA Trust Tracker | |
---|---|
Overall Trust Index
The Overall Trust Index is based on multiple factors, including the following individual metrics:
|
3.5/5
|
User Reviews Score
This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.
|
4.9/5
|
Customer Loyalty Index
This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback.
This parameter helps evaluate how satisfied customers are with the company's products or services.
|
4/5
|
Popularity Score
The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research
|
3.2/5
|
Web Mention Index
This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.
|
N/A
|
Domain Stability Score
This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.
|
N/A
|
Top 5 Countries Where NOVA is Popular
Data Currently Unavailable
At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.
What are NOVA Reviews?
4.9
/5
rate of 136 reviews
|
|
---|---|
5-star |
99.26%
|
4-star |
0%
|
3-star |
0%
|
2-star |
0%
|
1-star |
0.74%
|
Customer Loyalty and Perception of NOVA
The trust and satisfaction index for NOVA is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.
-
How Does NOVA Show Up in Online Feedback?
The majority of reviews for NOVA are positive, with minimal negative feedback having little impact on the company's overall reputation. However, the lack of complete transparency raises questions about potential review management practices, such as filtering or selective representation, which deserve further consideration. That said, it is entirely possible that NOVA is a highly reliable company, but this aspect merits attention to ensure a thorough evaluation of its credibility.
NOVA does not respond to negative reviews, or there is insufficient data to draw definitive conclusions about its approach to feedback. This could be an important consideration when evaluating the decision to collaborate with the company.
-
Why do customers appreciate NOVA?
135 users have shared their positive experiences, highlighting what they appreciate about NOVA.
Top 5 reasons why users are satisfied with service-oriented companies:
Responsive customer support Inquiries are handled promptly and professionally. Clear pricing and terms Fees and policies are explained transparently. Reliable security measures Users feel confident their data is handled securely. Timely service execution Payments, requests, and claims are processed efficiently. Stable and user-friendly platform The interface is easy to use and performs consistently.
Are NOVA's services gaining or losing popularity?
Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for NOVA from the last month and a year ago to analyze trends.
According to Similarweb data for May 2025, the website recorded 439 visits last month, providing insights into its current online presence and traffic dynamics.Over the last year, website traffic has surged by 164.46% , indicating a dramatic increase in the popularity of NOVA's services. Such substantial growth suggests that NOVA has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that NOVA is capturing considerable market attention and could continue to expand at this accelerated pace.
Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.
NOVA’s Recognition and Trust in the Digital Space
Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to NOVA’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.
In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://novawm.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.
Instead of relying on a simple average, the methodology identifies the range that represents the majority of companies, excluding the influence of outliers.
This approach, supported by data from SEO tools such as Ahrefs, Serpstat and SimilarWeb, provides an accurate benchmark for evaluating industry performance.
A company with such a low backlink profile may struggle to build trust with its audience and could be seen as less reliable in comparison to competitors.
Is the NOVA Website Reliable and Stable?
Data on the age and stability of NOVA's domain is currently unavailable. As a result, we cannot assign a score for this parameter according to our methodology, and its contribution to the overall rating is currently absent.
-
Does the age of NOVA domain guarantee reliability?
A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.
Comparison of NOVA with Organic Competitors
An analysis of the NOVA website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.
The analysis focuses on three core metrics, which provide a clear picture of how well NOVA competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.
Traffic
Monthly traffic indicates the website’s popularity among users.
|
Monthly traffic changes
Traffic changes over the past month reveal growth or decline in interest.
|
Google Ads Visibility
Google Ads Visibility reflects a domain's use of Google Ads for paid promotion. This metric highlights the company's marketing strategy, investment in audience acquisition, and competitive market approach.
|
|
---|---|---|---|
novawm.com | 439 | -1 | No |
yourfuturebynova.com | 61 | 0 | No |
novagroup.com | 315 | -40 | No |
novafs.co.uk | 143 | -39 | No |
What Does NOVA Offer?
The company offers wealth management services aimed at helping individuals achieve their financial goals. Services include expert financial planning and consultations that can help with retirement planning, balancing family financial needs, and optimizing one's finances. Clients can connect with advisors online, over the phone, or in person, with clear and easy-to-understand communication. This company was formerly known as Octopus Wealth and is now called NOVA.
NOVA Contacts | |
---|---|
Contact e-mail
|
ask@novawm.com |
Contact telephone
|
020 7390 0222 |
Registration address
|
20 Farringdon Street London United Kingdom |
Conclusion: Is NOVA Legit? Is it Safe?
To verify the legitimacy of NOVA with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.
-
Overall Score: 3.5/5
A moderately high score is a good sign that NOVA is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, NOVA is a credible player in its industry.
Explore Other Companies
Should you identify any inaccuracies on this page or possess additional information on this topic, we kindly request you inform us.
Popular Forex Guides
Latest Financial News

Apple stock holds below $215 as AI team shake-up coincides with technical breakout signals

Alphabet stock rises 0.35% premarket as light volume casts doubt on rally
