Item: Onpoint Financial
Rating: 2.4
Author: Oleg Tkachenko

We evaluate Onpoint Financial based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Onpoint Financial is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Onpoint Financial Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	2.4/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	3.6/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	3.8/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	0.2/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	N/A
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	3.6/5

Top 5 Countries Where Onpoint Financial is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Onpoint Financial Reviews?

User Reviews Score

3.6 /5

According to Trustpilot data

, users have left 27 reviews about the company. The most recent review was posted on 21 May 2025, and the overall Trustpilot rating for Onpoint Financial is 3.6.

3.6 /5 rate of 27 reviews
5-star	51.85%
4-star	0%
3-star	0%
2-star	3.7%
1-star	44.44%

Customer Loyalty and Perception of Onpoint Financial

Customer Loyalty Index

3.8 /5

The trust and satisfaction index for Onpoint Financial is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Onpoint Financial Show Up in Online Feedback?

A significant portion of reviews about company Onpoint Financial is negative, indicating potential systemic issues affecting product or service quality. These reviews provide valuable insights into customer experiences and possible risks. Before engaging, it’s important to analyze the complaints, assess their relevance to your needs, and evaluate how the company addresses criticism.

Onpoint Financial addresses approximately 67% of its negative reviews, demonstrating a reasonable level of engagement with customer feedback. However, this approach may still suggest a selective focus on resolving issues, raising questions about the company’s consistency in addressing customer concerns.

Why do customers appreciate Onpoint Financial?

14 users have shared their positive experiences, highlighting what they appreciate about Onpoint Financial.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are Onpoint Financial's services gaining or losing popularity?

Popularity Score

0.2 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Onpoint Financial from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 51 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Website traffic has decreased sharply by 61.65% , signaling a major drop in the popularity of Onpoint Financial’s services. This sharp decline may suggest serious concerns with service quality, customer trust, or increasing competition.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Onpoint Financial’s Recognition and Trust in the Digital Space

Web Mention Index

0 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Onpoint Financial’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://onpointfinancial.co.uk and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://onpointfinancial.co.uk has 3 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Insurance Companies’ category is 711

. Onpoint Financial’s backlink profile is well below the industry standard, indicating very low online visibility and authority. This is a red flag for any business that relies on digital credibility. A weak backlink profile like this suggests the company may lack trustworthiness and recognition, making it harder for potential customers or partners to view it as reliable.

Note:

A company with such a low backlink profile may struggle to build trust with its audience and could be seen as less reliable in comparison to competitors.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Onpoint Financial Website Reliable and Stable?

Domain Stability Score

3.6 /5

We analyzed the registration date of the Onpoint Financial domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://onpointfinancial.co.uk
Expires On	2026-02-05
Registered On	2016-02-05
Updated On	2025-02-06

Onpoint Financial's domain has been registered for 9 years, showing a well-established online presence. This suggests that the company has demonstrated stability over time, giving users more confidence in its reliability.

Does Onpoint Financial’s domain’s age guarantee reliability or trustworthiness?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of Onpoint Financial with Organic Competitors

An analysis of the Onpoint Financial website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Onpoint Financial competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
onpointfinancial.co.uk	133	100
onpointgroup.com	18	18
onpoint-us.com	26	-1
onpointmortgages.com	80	24

What Does Onpoint Financial Offer?

OnPoint Financial provides various insurance products such as income protection, life insurance, and health insurance to help customers safeguard their assets. OnPoint Financial is represented by First Complete Ltd. Their services are commission-based, without any additional fees charged to clients. OnPoint Financial Limited, doing business as OnPoint Financial, is a registered company in England and Wales with the company number 09993748.

Onpoint Financial Contacts
Contact e-mail	admin@onpointfinancial.co.uk
Contact telephone	0800 689 3715
Registration address	Kemp House, 160 City Road London United Kingdom

Conclusion: Is Onpoint Financial Legit? Is it Safe?

To verify the legitimacy of Onpoint Financial with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 2.4/5

This score suggests that Onpoint Financial is performing slightly below average compared to other companies in its industry. The feedback is mixed, with a noticeable presence of both satisfied and dissatisfied customers, resulting in a reputation that leans toward neutral. While improvement is needed in several areas, Onpoint Financial still shows some potential to rebuild trust and increase customer satisfaction over time.