Item: OTTO Österreich
Rating: 3.3
Author: Oleg Tkachenko

We evaluate OTTO Österreich based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how OTTO Österreich is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

OTTO Österreich Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.3/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	2.7/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	2.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	N/A

Top 5 Countries Where OTTO Österreich is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are OTTO Österreich Reviews?

User Reviews Score

2.7 /5

According to Trustpilot data

, users have left 1798 reviews about the company. The most recent review was posted on 1 July 2025, and the overall Trustpilot rating for OTTO Österreich is 2.7.

2.7 /5 rate of 1,798 reviews
5-star	35.93%
4-star	3.11%
3-star	1.89%
2-star	3.11%
1-star	55.95%

Customer Loyalty and Perception of OTTO Österreich

Customer Loyalty Index

2.5 /5

The trust and satisfaction index for OTTO Österreich is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does OTTO Österreich Show Up in Online Feedback?

The majority of reviews about company OTTO Österreich are negative, significantly undermining trust. Under these circumstances, collaboration with the company is not recommended. The reviews highlight real issues and risks that should be considered before making any decisions.

OTTO Österreich responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

Why do reviews for OTTO Österreich show mixed sentiment?

While 1096 users have had poor experiences with OTTO Österreich,, 702 users have found a few redeeming qualities.

Top 5 reasons behind the mixed sentiment:

Customer support varies	While some users praise quick and helpful responses, others report delays or unhelpful agents. The inconsistency in support quality leads to differing experiences.
Non-transparent pricing	Hidden charges or vague terms frustrate some users.
Security concerns	Some users feel their data may not be adequately protected.
Delays in Service Delivery	Important processes like verification, document handling, or transactions take too long.
Communication quality varies	Clients often cite clear and proactive communication as a strong point, but others complain about vague instructions, delayed updates, or difficulty getting clarity.

Are OTTO Österreich's services gaining or losing popularity?

Popularity Score

5 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for OTTO Österreich from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 2,572,683 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 60.96% , indicating a dramatic increase in the popularity of OTTO Österreich's services. Such substantial growth suggests that OTTO Österreich has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that OTTO Österreich is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

OTTO Österreich’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to OTTO Österreich’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://ottoversand.at and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://ottoversand.at has 883 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Personal Loan Companies’ category is 610

. OTTO Österreich’s backlink profile significantly surpasses the industry average, indicating a high level of trust and authority. This suggests that OTTO Österreich is not only well-established but also perceived as a leader in its sector. Businesses at this level are often viewed as safe and reliable choices by customers and partners alike.

Note:

Companies with this level of online recognition are typically leaders in their industry and are widely trusted, making them highly attractive to customers.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the OTTO Österreich Website Reliable and Stable?

Domain Stability Score

0 /5

Data on the age and stability of OTTO Österreich's domain is currently unavailable. As a result, we cannot assign a score for this parameter according to our methodology, and its contribution to the overall rating is currently absent.

Does the age of OTTO Österreich domain guarantee reliability?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of OTTO Österreich with Organic Competitors

An analysis of the OTTO Österreich website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well OTTO Österreich competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
ottoversand.at	1823178	49216
baur.de	3599251	612764
otto.de	67394768	1586313
idealo.de	75660100	8802125

What Does OTTO Österreich Offer?

At ottoversand.at, customers can shop for products in categories such as home, lifestyle, fashion, and technology from the comfort of their own homes. The company aims to enhance the experience of online shopping by providing a wide selection of international brands and exclusive products. They offer fair prices, various payment options including Flexikonto, sustainable products, CO2-neutral shipping and returns, free shipping with OTTO UP, a 30-day return policy, and additional services such as old appliance and furniture removal, installation, and assembly.

OTTO Österreich Contacts
Contact e-mail	kundenservice@ottoversand.at
Contact telephone	0316 - 606 888
Registration address	Austria

Conclusion: Is OTTO Österreich Legit? Is it Safe?

To verify the legitimacy of OTTO Österreich with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.3/5

A moderately high score is a good sign that OTTO Österreich is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, OTTO Österreich is a credible player in its industry.