Item: Rakuten.ca
Rating: 3.6
Author: Oleg Tkachenko

We evaluate Rakuten.ca based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Rakuten.ca is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Rakuten.ca Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.6/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.3/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	2.1/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	3/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Rakuten.ca is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Rakuten.ca Reviews?

User Reviews Score

4.3 /5

According to Trustpilot data

, users have left 12730 reviews about the company. The most recent review was posted on 1 July 2025, and the overall Trustpilot rating for Rakuten.ca is 4.3.

4.3 /5 rate of 12,730 reviews
5-star	72.67%
4-star	16.68%
3-star	5.65%
2-star	1.94%
1-star	3.06%

Customer Loyalty and Perception of Rakuten.ca

Customer Loyalty Index

4 /5

The trust and satisfaction index for Rakuten.ca is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Rakuten.ca Show Up in Online Feedback?

The majority of reviews for Rakuten.ca are positive, with minimal negative feedback having little impact on the company's overall reputation. However, the lack of complete transparency raises questions about potential review management practices, such as filtering or selective representation, which deserve further consideration. That said, it is entirely possible that Rakuten.ca is a highly reliable company, but this aspect merits attention to ensure a thorough evaluation of its credibility.

Rakuten.ca responds to only 16% of negative reviews, indicating limited efforts in addressing customer concerns. This may give the impression that customer feedback is not a priority for the company.

Why do customers appreciate Rakuten.ca?

11374 users have shared their positive experiences, highlighting what they appreciate about Rakuten.ca.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are Rakuten.ca's services gaining or losing popularity?

Popularity Score

2.1 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Rakuten.ca from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 1,096,432 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the past year, website traffic has dropped significantly by 22.10% , raising concerns about the declining popularity of Rakuten.ca's services. A drop of this size may point to deeper issues, such as increased competition, customer dissatisfaction, or ineffective marketing strategies. Addressing these challenges could help Rakuten.ca reverse this downward trend and improve customer engagement.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Rakuten.ca’s Recognition and Trust in the Digital Space

Web Mention Index

3 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Rakuten.ca’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to https://rakuten.ca and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain https://rakuten.ca has 592 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Companies’ category is 796

. Rakuten.ca’s backlink profile is below the industry standard. While not critically low, this level still indicates that the company is underperforming in terms of online recognition. Improving its backlink strategy could boost its credibility, making the company appear more trustworthy and dependable.

Note:

A company in this range has some online authority but risks falling behind competitors who are viewed as more reliable or well-established.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Rakuten.ca Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Rakuten.ca domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below https://rakuten.ca
Expires On	2026-06-02
Registered On	2005-06-03
Updated On	2024-05-01

Rakuten.ca has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Rakuten.ca’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Rakuten.ca with Organic Competitors

An analysis of the Rakuten.ca website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Rakuten.ca competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
rakuten.ca	1315219	-57778
everysaving.ca	1303429	81702
coupons.ca	908222	112852
promocode.ninja	203476	-6020

What Does Rakuten.ca Offer?

Rakuten.ca, previously known as Ebates.ca, has been in operation since 2012 and has helped over 7 million members earn more than $70 million in Cash Back from various stores. The platform connects shoppers with over 750 stores, offering a wide range of options for customers. For those interested in learning more or seeking assistance, the following resources are available through Rakuten.ca: - Shop for Essentials - How it Works - Missing Cash Back - Payment Schedule - Help - Update Payment Details - Français These links provide access to information and support related to Rakuten.ca's services.

Rakuten.ca Contacts
Contact e-mail	memberservices@emails.rakuten.ca
Contact telephone	1-855-483-5445
Registration address	200-4881 Yonge St. Toronto Canada

Conclusion: Is Rakuten.ca Legit? Is it Safe?

To verify the legitimacy of Rakuten.ca with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.6/5

A moderately high score is a good sign that Rakuten.ca is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, Rakuten.ca is a credible player in its industry.