Item: Step
Rating: 3.6
Author: Oleg Tkachenko

We evaluate Step based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Step is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Step Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.6/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.3/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	1/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	3/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Step is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Step Reviews?

User Reviews Score

4.3 /5

According to Trustpilot data

, users have left 1214 reviews about the company. The most recent review was posted on 21 May 2025, and the overall Trustpilot rating for Step is 4.3.

4.3 /5 rate of 1,214 reviews
5-star	79.65%
4-star	6.34%
3-star	2.97%
2-star	2.64%
1-star	8.4%

Customer Loyalty and Perception of Step

Customer Loyalty Index

5 /5

The trust and satisfaction index for Step is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Step Show Up in Online Feedback?

Negative reviews about Step are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Step responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What makes Step so well-loved by customers?

Step is highly regarded by users, with 1044 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Step's services gaining or losing popularity?

Popularity Score

1 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Step from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 26,387 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has grown modestly by 3.12% , indicating a slow but steady increase in the popularity of Step's services. This gradual growth suggests that Step is making progress in attracting new customers, likely through incremental improvements in service or marketing. While the growth is small, it’s a positive trend that could lead to further expansion.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Step’s Recognition and Trust in the Digital Space

Web Mention Index

3 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Step’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://step.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://step.com has 457 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Personal Loan Companies’ category is 610

. Step’s backlink profile is below the industry standard. While not critically low, this level still indicates that the company is underperforming in terms of online recognition. Improving its backlink strategy could boost its credibility, making the company appear more trustworthy and dependable.

Note:

A company in this range has some online authority but risks falling behind competitors who are viewed as more reliable or well-established.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Step Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Step domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://step.com
Expires On	2025-12-10
Registered On	1997-12-11
Updated On	2024-11-25

Step has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Step’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Step with Organic Competitors

An analysis of the Step website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Step competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
step.com	8517	-651
current.com	38472	-864
self.inc	216484	-3633
greendot.com	685278	29488

What Does Step Offer?

Step is a financial technology company located in Palo Alto, California. It was created in 2018 by financial industry experts CJ MacDonald and Alexey Kalinichenko. The company's goal is to enhance the financial knowledge of the next generation, particularly Gen Z, by equipping them with the tools to make informed financial choices early in life. Step provides a Visa Card without monthly fees or minimums, allowing teens to establish a positive credit history while learning about smart saving and spending habits. Parents have the ability to oversee their teen's Step Account and can be assured that it is secure and safeguarded against fraud. Through the Step App, teens can set savings objectives, monitor their expenses, and plan for significant purchases.

Conclusion: Is Step Legit? Is it Safe?

To verify the legitimacy of Step with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.6/5

A moderately high score is a good sign that Step is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, Step is a credible player in its industry.