Item: Unity Trust Bank
Rating: 3
Author: Oleg Tkachenko

We evaluate Unity Trust Bank based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Unity Trust Bank is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Unity Trust Bank Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	3.9/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	3.9/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	1.2/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	1.1/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Unity Trust Bank is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Unity Trust Bank Reviews?

User Reviews Score

3.9 /5

According to Trustpilot data

, users have left 298 reviews about the company. The most recent review was posted on 20 May 2025, and the overall Trustpilot rating for Unity Trust Bank is 3.9.

3.9 /5 rate of 298 reviews
5-star	61.07%
4-star	12.08%
3-star	5.7%
2-star	5.7%
1-star	15.44%

Customer Loyalty and Perception of Unity Trust Bank

Customer Loyalty Index

3.9 /5

The trust and satisfaction index for Unity Trust Bank is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Unity Trust Bank Show Up in Online Feedback?

Negative reviews about Unity Trust Bank are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Unity Trust Bank responds to only 50% of negative reviews, suggesting a selective approach to customer feedback and potentially a lack of strong focus on improving its services. This could raise concerns about the company’s dedication to addressing customer issues effectively.

Why do customers appreciate Unity Trust Bank?

218 users have shared their positive experiences, highlighting what they appreciate about Unity Trust Bank.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are Unity Trust Bank's services gaining or losing popularity?

Popularity Score

1.2 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Unity Trust Bank from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 39,705 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the past year, website traffic has risen significantly by 10.03% , reflecting a strong upward trend in the popularity of Unity Trust Bank's services. This notable growth may be driven by enhanced service quality, successful marketing efforts, or positive customer feedback. Unity Trust Bank appears to be gaining traction in the market, and maintaining this focus could result in continued success.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Unity Trust Bank’s Recognition and Trust in the Digital Space

Web Mention Index

1.1 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Unity Trust Bank’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://unity.co.uk and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://unity.co.uk has 194 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Banks and Savings Accounts’ category is 732

. Unity Trust Bank’s backlink profile falls significantly below the category average, indicating that it lacks substantial online credibility.

Note:

A backlink profile that is considerably below average may indicate that the company is less established or less trusted compared to others in the same space.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Unity Trust Bank Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Unity Trust Bank domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://unity.co.uk
Expires On	2026-11-01
Registered On	2004-11-01
Updated On	2024-09-03

Unity Trust Bank has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Unity Trust Bank’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Unity Trust Bank with Organic Competitors

An analysis of the Unity Trust Bank website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Unity Trust Bank competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
unity.co.uk	35998	412
aibni.co.uk	319621	-2136
lloydsbank.com	41310788	-389838
company-information.service.gov.uk	24973	1

What Does Unity Trust Bank Offer?

Unity Trust Bank is a commercial bank that has been operating for over 38 years. The bank aims to help businesses prosper and contribute to positive changes in society. They offer banking services to organizations that prioritize integrity and lend to creditworthy businesses making a measurable impact in their communities. The bank focuses on aligning loans with the United Nations’ Sustainable Development Goals to ensure meaningful outcomes. Unity Trust Bank supports local communities by helping small and medium-sized UK businesses grow, creating job opportunities, providing healthcare services, and housing for vulnerable individuals. They offer specialized sector knowledge to assist customers in achieving their business goals and social impact. Unity Trust Bank has been recognized for their commitment to ethical banking practices and sustainability. They are also verified as a Carbon Neutral Organization. Customers can access the bank's services through their online application portal and customer hub. Business banking and loan services are also available through Unity Trust Bank.

Unity Trust Bank Contacts
Contact e-mail	us@unity.co.uk
Contact telephone	0345 140 1000
Registration address	United Kingdom

Conclusion: Is Unity Trust Bank Legit? Is it Safe?

To verify the legitimacy of Unity Trust Bank with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3/5

A moderately high score is a good sign that Unity Trust Bank is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, Unity Trust Bank is a credible player in its industry.