Item: Variety Xmas Club
Rating: 3
Author: Oleg Tkachenko

We evaluate Variety Xmas Club based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Variety Xmas Club is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Variety Xmas Club Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.4/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	1/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	0.1/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Variety Xmas Club is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Variety Xmas Club Reviews?

User Reviews Score

4.4 /5

According to Trustpilot data

, users have left 15 reviews about the company. The most recent review was posted on 21 May 2025, and the overall Trustpilot rating for Variety Xmas Club is 4.4.

4.4 /5 rate of 15 reviews
5-star	86.67%
4-star	0%
3-star	0%
2-star	0%
1-star	13.33%

Customer Loyalty and Perception of Variety Xmas Club

Customer Loyalty Index

4 /5

The trust and satisfaction index for Variety Xmas Club is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Variety Xmas Club Show Up in Online Feedback?

Negative reviews about Variety Xmas Club are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Variety Xmas Club does not respond to negative reviews, or there is insufficient data to draw definitive conclusions about its approach to feedback. This could be an important consideration when evaluating the decision to collaborate with the company.

Why do customers appreciate Variety Xmas Club?

13 users have shared their positive experiences, highlighting what they appreciate about Variety Xmas Club.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are Variety Xmas Club's services gaining or losing popularity?

Popularity Score

1 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Variety Xmas Club from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 29,808 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the past year, website traffic has dropped significantly by 41.42% , raising concerns about the declining popularity of Variety Xmas Club's services. A drop of this size may point to deeper issues, such as increased competition, customer dissatisfaction, or ineffective marketing strategies. Addressing these challenges could help Variety Xmas Club reverse this downward trend and improve customer engagement.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Variety Xmas Club’s Recognition and Trust in the Digital Space

Web Mention Index

0.1 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Variety Xmas Club’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://varietychristmasclub.co.uk and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://varietychristmasclub.co.uk has 16 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Advisory and Planning Services’ category is 875

. Variety Xmas Club’s backlink profile is well below the industry standard, indicating very low online visibility and authority. This is a red flag for any business that relies on digital credibility. A weak backlink profile like this suggests the company may lack trustworthiness and recognition, making it harder for potential customers or partners to view it as reliable.

Note:

A company with such a low backlink profile may struggle to build trust with its audience and could be seen as less reliable in comparison to competitors.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Variety Xmas Club Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Variety Xmas Club domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://varietychristmasclub.co.uk
Expires On	2025-06-22
Registered On	2001-06-22
Updated On	2024-05-23

Variety Xmas Club has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Variety Xmas Club’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Variety Xmas Club with Organic Competitors

An analysis of the Variety Xmas Club website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Variety Xmas Club competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
varietychristmasclub.co.uk	46476	-4132
love2shopdigital.co.uk	33905	7895
parkchristmas.ie	7922	2428
love2shopholidays.co.uk	22913	-3979

What Does Variety Xmas Club Offer?

This Christmas Savings Club offers a variety of gift cards from stores like Smyths Toys, Asda, and Amazon to help with your holiday shopping.

Variety Xmas Club Contacts
Registration address	Bridge Street 7 Newton-le-Willows United Kingdom

Conclusion: Is Variety Xmas Club Legit? Is it Safe?

To verify the legitimacy of Variety Xmas Club with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3/5

A moderately high score is a good sign that Variety Xmas Club is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, Variety Xmas Club is a credible player in its industry.