Item: Western Union
Rating: 4.6
Author: Oleg Tkachenko

We evaluate Western Union based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Western Union is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Western Union Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	4.6/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.3/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Western Union is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Western Union Reviews?

User Reviews Score

4.3 /5

According to Trustpilot data

, users have left 119176 reviews about the company. The most recent review was posted on 21 May 2025, and the overall Trustpilot rating for Western Union is 4.3.

4.3 /5 rate of 119,176 reviews
5-star	67.41%
4-star	10.56%
3-star	4.79%
2-star	3.34%
1-star	13.9%

Customer Loyalty and Perception of Western Union

Customer Loyalty Index

4.5 /5

The trust and satisfaction index for Western Union is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Western Union Show Up in Online Feedback?

Negative reviews about Western Union are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Western Union responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What makes Western Union so well-loved by customers?

Western Union is highly regarded by users, with 92920 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Western Union's services gaining or losing popularity?

Popularity Score

5 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Western Union from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 848,199,438 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 369.04% , indicating a dramatic increase in the popularity of Western Union's services. Such substantial growth suggests that Western Union has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that Western Union is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Western Union’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Western Union’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to https://westernunion.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain https://westernunion.com has 16288 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Banks and Savings Accounts’ category is 732

. Western Union’s backlink profile is significantly higher than the industry average, which is a clear sign of exceptional trust and authority. This suggests that Western Union is not only a dominant player in its market but also a highly reliable and respected brand. With such a strong digital presence, Western Union is likely viewed as a safe and authoritative choice by both consumers and business partners.

Note:

Companies with backlink profiles far above the average are industry leaders and are trusted significantly more than competitors, making them standout choices in the market.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Western Union Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Western Union domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below https://westernunion.com
Expires On	2025-10-07
Registered On	1995-10-08
Updated On	2024-10-15

Western Union has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Western Union’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Western Union with Organic Competitors

An analysis of the Western Union website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Western Union competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
westernunion.com	93449147	149543
cuex.com	1024533	-160340
currency.wiki	734213	-185358
mataf.net	159867	-106702

What Does Western Union Offer?

Western Union is a globally recognized company that has been connecting people worldwide for over 170 years. With over 600,000 agent locations in 200 countries and territories, Western Union offers convenient ways to send money to friends and family internationally. Funds can be transferred through agent locations, online at WesternUnion.com, or using the Western Union mobile app. The Western Union app allows users to send money to over 4 billion bank accounts, agent locations for cash pickup, or mobile wallets in various countries such as India, Mexico, the Philippines, and more. Apart from money transfers, Western Union provides services for bill payments, sending money to military bases or correctional facilities, reloading prepaid cards, and purchasing money orders. For any issues with money transfers, customers can contact Western Union's customer service team or visit their contact page. The company also offers services like checking exchange rates and fees, signing up to start sending money, finding nearby agent locations, making bill payments, and sending money to inmates. Western Union emphasizes providing a reliable and easy way for customers to transfer funds. Additional charges may apply for certain services, and terms and conditions apply to all transactions.

Western Union Contacts
Contact telephone	1-800-325-6000
Registration address	P. O. Box 6036 Englewood United States

Conclusion: Is Western Union Legit? Is it Safe?

To verify the legitimacy of Western Union with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 4.6/5

A high score indicates that Western Union is highly regarded by its customers, delivering excellent service with minimal complaints. This level of trust and recognition positions Western Union as a leader in its field. Customers can confidently rely on its services, as it has proven to be consistent and dependable.