Item: William Russell
Rating: 3
Author: Oleg Tkachenko

We evaluate William Russell based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how William Russell is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

William Russell Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	2.2/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	1.4/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	4.1/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where William Russell is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are William Russell Reviews?

User Reviews Score

2.2 /5

According to Trustpilot data

, users have left 14 reviews about the company. The most recent review was posted on 21 May 2025, and the overall Trustpilot rating for William Russell is 2.2.

2.2 /5 rate of 14 reviews
5-star	21.43%
4-star	7.14%
3-star	0%
2-star	14.29%
1-star	57.14%

Customer Loyalty and Perception of William Russell

Customer Loyalty Index

1.4 /5

The trust and satisfaction index for William Russell is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does William Russell Show Up in Online Feedback?

The majority of reviews about company William Russell are negative, significantly undermining trust. Under these circumstances, collaboration with the company is not recommended. The reviews highlight real issues and risks that should be considered before making any decisions.

William Russell responds to only 50% of negative reviews, suggesting a selective approach to customer feedback and potentially a lack of strong focus on improving its services. This could raise concerns about the company’s dedication to addressing customer issues effectively.

What’s causing negative feedback for William Russell?

William Russell has received 10 negative reviews, with users frequently raising concerns about specific aspects of the service.

Top 5 recurring complaints among customers of service-based companies:

Inconsistent customer support	Quality and responsive times vary.
Unclear or unexpected fees	Costs are not always communicated transparently.
Security or data privacy issues	Uncertainty about how personal data is managed.
Slow processing times	Delays in payouts, documentation, or issue resolution.
Intermittent system failures	Bugs or disruptions that impact usability.

Despite the negative feedback, 4 users have left positive reviews, appreciating certain features of William Russell's services, though these are fewer in number.

Are William Russell's services gaining or losing popularity?

Popularity Score

5 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for William Russell from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 463,050 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 222.69% , indicating a dramatic increase in the popularity of William Russell's services. Such substantial growth suggests that William Russell has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that William Russell is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

William Russell’s Recognition and Trust in the Digital Space

Web Mention Index

4.1 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to William Russell’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to https://william-russell.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain https://william-russell.com has 729 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Insurance Companies’ category is 711

. William Russell’s backlink profile is close to the industry average, which is a strong sign of reliability. This suggests that William Russell is performing on par with most of its competitors, making it a fairly trustworthy option in its category. However, slight improvements could further boost its competitive edge.

Note:

Being close to the industry average signals that the company is generally seen as reliable but may still have opportunities to stand out as more trustworthy than the competition.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the William Russell Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the William Russell domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below https://william-russell.com
Expires On	2033-02-25
Registered On	1999-02-25
Updated On	2024-02-13

William Russell has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can William Russell’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of William Russell with Organic Competitors

An analysis of the William Russell website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well William Russell competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
william-russell.com	142405	-1842
www.gov.uk	0	0
expatriatehealthcare.com	19821	-1466
april-international.com	31418	2963

What Does William Russell Offer?

William Russell offers health insurance, life insurance, and income protection for individuals and families residing abroad. The company serves thousands of members in various regions worldwide, including Latin America, Europe, Africa, the Middle East, and Asia. For verified customer reviews, a search for 'William Russell Feefo reviews' is recommended, in place of reviews on Trustpilot.

William Russell Contacts
Contact e-mail	contact@william-russell.com
Contact telephone	+44 1276 486 477
Registration address	William Russell House, The Square Lightwater United Kingdom

Conclusion: Is William Russell Legit? Is it Safe?

To verify the legitimacy of William Russell with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3/5

A moderately high score is a good sign that William Russell is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, William Russell is a credible player in its industry.