Item: allpay Ltd
Rating: 2.2
Author: Oleg Tkachenko

We evaluate allpay Ltd based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how allpay Ltd is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

allpay Ltd Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	2.2/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	3.2/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	2.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	1/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	2.3/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	N/A

Top 5 Countries Where allpay Ltd is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are allpay Ltd Reviews?

User Reviews Score

3.2 /5

According to Trustpilot data

, users have left 56 reviews about the company. The most recent review was posted on 20 May 2025, and the overall Trustpilot rating for allpay Ltd is 3.2.

3.2 /5 rate of 56 reviews
5-star	44.64%
4-star	3.57%
3-star	0%
2-star	0%
1-star	51.79%

Customer Loyalty and Perception of allpay Ltd

Customer Loyalty Index

2.5 /5

The trust and satisfaction index for allpay Ltd is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does allpay Ltd Show Up in Online Feedback?

The majority of reviews about company allpay Ltd are negative, significantly undermining trust. Under these circumstances, collaboration with the company is not recommended. The reviews highlight real issues and risks that should be considered before making any decisions.

allpay Ltd responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

Why do reviews for allpay Ltd show mixed sentiment?

While 29 users have had poor experiences with allpay Ltd,, 27 users have found a few redeeming qualities.

Top 5 reasons behind the mixed sentiment:

Customer support varies	While some users praise quick and helpful responses, others report delays or unhelpful agents. The inconsistency in support quality leads to differing experiences.
Non-transparent pricing	Hidden charges or vague terms frustrate some users.
Security concerns	Some users feel their data may not be adequately protected.
Delays in Service Delivery	Important processes like verification, document handling, or transactions take too long.
Communication quality varies	Clients often cite clear and proactive communication as a strong point, but others complain about vague instructions, delayed updates, or difficulty getting clarity.

Are allpay Ltd's services gaining or losing popularity?

Popularity Score

1 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for allpay Ltd from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 27,711 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the past year, website traffic has dropped significantly by 30.28% , raising concerns about the declining popularity of allpay Ltd's services. A drop of this size may point to deeper issues, such as increased competition, customer dissatisfaction, or ineffective marketing strategies. Addressing these challenges could help allpay Ltd reverse this downward trend and improve customer engagement.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

allpay Ltd’s Recognition and Trust in the Digital Space

Web Mention Index

2.3 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to allpay Ltd’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://allpay.net and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://allpay.net has 352 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Personal Loan Companies’ category is 610

. allpay Ltd’s backlink profile falls significantly below the category average, indicating that it lacks substantial online credibility.

Note:

A backlink profile that is considerably below average may indicate that the company is less established or less trusted compared to others in the same space.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the allpay Ltd Website Reliable and Stable?

Domain Stability Score

0 /5

Data on the age and stability of allpay Ltd's domain is currently unavailable. As a result, we cannot assign a score for this parameter according to our methodology, and its contribution to the overall rating is currently absent.

Does the age of allpay Ltd domain guarantee reliability?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of allpay Ltd with Organic Competitors

An analysis of the allpay Ltd website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well allpay Ltd competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
allpay.net	36860	2706
allpayprepaid.net	13373	1668
allpayments.net	12319	1074
mastercard.co.uk	2209830	-45212

What Does allpay Ltd Offer?

The company is a prominent provider of payment services in the UK public and social housing sector. Their payment channels are available to over 50% of UK local authorities and 90% of the top 200 housing associations in the UK. Founded in 1994, the company focuses on offering bill payment services, particularly to the public sector. In the current year, they are projected to process £8.4 billion, catering to more than 4.5 million end customers.

allpay Ltd Contacts
Contact e-mail	appfeedback@allpay.net
Contact telephone	0330 135 9515
Registration address	Unit 12a, Whitestone Business Park Hereford United Kingdom

Conclusion: Is allpay Ltd Legit? Is it Safe?

To verify the legitimacy of allpay Ltd with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 2.2/5

This score suggests that allpay Ltd is performing slightly below average compared to other companies in its industry. The feedback is mixed, with a noticeable presence of both satisfied and dissatisfied customers, resulting in a reputation that leans toward neutral. While improvement is needed in several areas, allpay Ltd still shows some potential to rebuild trust and increase customer satisfaction over time.