Item: Assurity Life Insurance Company
Rating: 3.1
Author: Oleg Tkachenko

We evaluate Assurity Life Insurance Company based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Assurity Life Insurance Company is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Assurity Life Insurance Company Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.1/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	2.6/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	3.9/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	2.3/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	4.3/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Assurity Life Insurance Company is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Assurity Life Insurance Company Reviews?

User Reviews Score

2.6 /5

According to Trustpilot data

, users have left 384 reviews about the company. The most recent review was posted on 21 May 2025, and the overall Trustpilot rating for Assurity Life Insurance Company is 2.6.

2.6 /5 rate of 384 reviews
5-star	64.58%
4-star	8.07%
3-star	6.51%
2-star	3.65%
1-star	17.19%

Customer Loyalty and Perception of Assurity Life Insurance Company

Customer Loyalty Index

3.9 /5

The trust and satisfaction index for Assurity Life Insurance Company is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Assurity Life Insurance Company Show Up in Online Feedback?

Negative reviews about Assurity Life Insurance Company are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Assurity Life Insurance Company responds to only 33% of negative reviews, suggesting a selective approach to customer feedback and potentially a lack of strong focus on improving its services. This could raise concerns about the company’s dedication to addressing customer issues effectively.

Why do customers appreciate Assurity Life Insurance Company?

279 users have shared their positive experiences, highlighting what they appreciate about Assurity Life Insurance Company.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are Assurity Life Insurance Company's services gaining or losing popularity?

Popularity Score

2.3 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Assurity Life Insurance Company from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 24,757 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 59.00% , indicating a dramatic increase in the popularity of Assurity Life Insurance Company's services. Such substantial growth suggests that Assurity Life Insurance Company has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that Assurity Life Insurance Company is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Assurity Life Insurance Company’s Recognition and Trust in the Digital Space

Web Mention Index

4.3 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Assurity Life Insurance Company’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://assurity.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://assurity.com has 763 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Term Life Insurance Companies’ category is 711

. Assurity Life Insurance Company’s backlink profile is close to the industry average, which is a strong sign of reliability. This suggests that Assurity Life Insurance Company is performing on par with most of its competitors, making it a fairly trustworthy option in its category. However, slight improvements could further boost its competitive edge.

Note:

Being close to the industry average signals that the company is generally seen as reliable but may still have opportunities to stand out as more trustworthy than the competition.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Assurity Life Insurance Company Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Assurity Life Insurance Company domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://assurity.com
Expires On	2025-09-22
Registered On	1996-09-23
Updated On	2019-09-06

Assurity Life Insurance Company has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Assurity Life Insurance Company’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Assurity Life Insurance Company with Organic Competitors

An analysis of the Assurity Life Insurance Company website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Assurity Life Insurance Company competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
assurity.com	16495	-2617
www.tdi.texas.gov	115300551	-2225983
www.dfs.ny.gov	141724322	178436
meetbreeze.com	24077	-8967

What Does Assurity Life Insurance Company Offer?

Assurity is a mutual insurance company that prioritizes people and the planet. It is owned by its customers and is a Certified B Corporation, using its business to create a positive impact.

Assurity Life Insurance Company Contacts
Contact e-mail	media@assurity.com
Contact telephone	4024766500
Registration address	2000 Q Street Lincoln United States

Conclusion: Is Assurity Life Insurance Company Legit? Is it Safe?

To verify the legitimacy of Assurity Life Insurance Company with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.1/5

A moderately high score is a good sign that Assurity Life Insurance Company is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, Assurity Life Insurance Company is a credible player in its industry.