Item: Century Financial
Rating: 2.2
Author: Oleg Tkachenko

We evaluate Century Financial based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Century Financial is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Century Financial Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	2.2/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	3.2/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	N/A
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	3.7/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	1.3/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	N/A

Top 5 Countries Where Century Financial is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Century Financial Reviews?

User Reviews Score

3.2 /5

According to Trustpilot data

, users have left 45 reviews about the company. The most recent review was posted on 19 June 2025, and the overall Trustpilot rating for Century Financial is 3.2.

3.2 /5 rate of 45 reviews
5-star	71.11%
4-star	8.89%
3-star	2.22%
2-star	6.67%
1-star	11.11%

Customer Loyalty and Perception of Century Financial

Customer Loyalty Index

0 /5

The trust and satisfaction index for Century Financial is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Century Financial Show Up in Online Feedback?

Negative reviews about Century Financial are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Century Financial responds to only 13% of negative reviews, indicating limited efforts in addressing customer concerns. This may give the impression that customer feedback is not a priority for the company.

What’s behind the strong criticism of Century Financial?

9 users have shared their negative experiences, highlighting various concerns about Century Financial.

Top 5 common reasons why customers are dissatisfied with service-oriented companies:

Unresponsive support	Long wait times or unresolved inquiries.
Hidden fees or terms	Important details become clear only after a commitment is made.
Privacy or security concerns	Uncertainty about how personal data is managed.
Delays in Service Fulfilment	Processing of requests, claims, or tasks takes longer than expected.
Technical or Operational Issues	System errors, malfunctions, or unclear processes.

Despite these issues, 36 users have left positive feedback, praising aspects they appreciate.

Are Century Financial's services gaining or losing popularity?

Popularity Score

3.7 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Century Financial from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 19,398 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 1,038.38% , indicating a dramatic increase in the popularity of Century Financial's services. Such substantial growth suggests that Century Financial has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that Century Financial is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Century Financial’s Recognition and Trust in the Digital Space

Web Mention Index

1.3 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Century Financial’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://century.ae and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://century.ae has 249 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Companies’ category is 796

. Century Financial’s backlink profile falls significantly below the category average, indicating that it lacks substantial online credibility.

Note:

A backlink profile that is considerably below average may indicate that the company is less established or less trusted compared to others in the same space.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Century Financial Website Reliable and Stable?

Domain Stability Score

0 /5

Data on the age and stability of Century Financial's domain is currently unavailable. As a result, we cannot assign a score for this parameter according to our methodology, and its contribution to the overall rating is currently absent.

Does the age of Century Financial domain guarantee reliability?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of Century Financial with Organic Competitors

An analysis of the Century Financial website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Century Financial competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
century.ae	12479	2324
degiro.com	386	-11
standard.com	2628	395
tradinghours.com	9516	-632

What Does Century Financial Offer?

Century Financial is a privately-owned financial services provider located in Dubai, United Arab Emirates. Established in 1989, the company specializes in investments and trading various financial instruments such as currencies, indices, shares, commodities, treasuries, and ETFs, including exchange-traded derivatives. Their services include investment consultancy, research & analysis, and financial promotional services, catering to local and expatriate customers from a wide range of regions residing in the UAE, including GCC, MENA, Asian sub-continent, Hong Kong, Singapore, Europe, South Africa, Australia, and the Americas. Regulated by the Emirates Securities and Commodities Authority (SCA), Century Financial is licensed for financial consultancy, analysis, and promotion of financial products and services. The company collaborates with FCA, CFTC, NFA, and ASIC regulated principals in the US, UK, and Australia.

Century Financial Contacts
Contact e-mail	info@century.ae
Contact telephone	+971 4 356 2800
Registration address	6th Floor, Building 4, Emaar Square, Downtown, Dubai P.O. Box 65777, Dubai, United Arab Emirates Dubai United Arab Emirates

Conclusion: Is Century Financial Legit? Is it Safe?

To verify the legitimacy of Century Financial with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 2.2/5

This score suggests that Century Financial is performing slightly below average compared to other companies in its industry. The feedback is mixed, with a noticeable presence of both satisfied and dissatisfied customers, resulting in a reputation that leans toward neutral. While improvement is needed in several areas, Century Financial still shows some potential to rebuild trust and increase customer satisfaction over time.