Item: Compare the Market Australia
Rating: 3.6
Author: Oleg Tkachenko

We evaluate Compare the Market Australia based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Compare the Market Australia is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Compare the Market Australia Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.6/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	2.5/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	N/A

Top 5 Countries Where Compare the Market Australia is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Compare the Market Australia Reviews?

User Reviews Score

2.5 /5

According to Trustpilot data

, users have left 6017 reviews about the company. The most recent review was posted on 1 July 2025, and the overall Trustpilot rating for Compare the Market Australia is 2.5.

2.5 /5 rate of 6,017 reviews
5-star	75.35%
4-star	16.35%
3-star	2.26%
2-star	1.58%
1-star	4.45%

Customer Loyalty and Perception of Compare the Market Australia

Customer Loyalty Index

4 /5

The trust and satisfaction index for Compare the Market Australia is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Compare the Market Australia Show Up in Online Feedback?

The majority of reviews for Compare the Market Australia are positive, with minimal negative feedback having little impact on the company's overall reputation. However, the lack of complete transparency raises questions about potential review management practices, such as filtering or selective representation, which deserve further consideration. That said, it is entirely possible that Compare the Market Australia is a highly reliable company, but this aspect merits attention to ensure a thorough evaluation of its credibility.

Compare the Market Australia does not respond to negative reviews, or there is insufficient data to draw definitive conclusions about its approach to feedback. This could be an important consideration when evaluating the decision to collaborate with the company.

Why do customers appreciate Compare the Market Australia?

5518 users have shared their positive experiences, highlighting what they appreciate about Compare the Market Australia.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are Compare the Market Australia's services gaining or losing popularity?

Popularity Score

5 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Compare the Market Australia from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 7,160,273 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 58.95% , indicating a dramatic increase in the popularity of Compare the Market Australia's services. Such substantial growth suggests that Compare the Market Australia has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that Compare the Market Australia is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Compare the Market Australia’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Compare the Market Australia’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://comparethemarket.com.au and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://comparethemarket.com.au has 2063 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Advisory and Planning Services’ category is 875

. Compare the Market Australia’s backlink profile is significantly higher than the industry average, which is a clear sign of exceptional trust and authority. This suggests that Compare the Market Australia is not only a dominant player in its market but also a highly reliable and respected brand. With such a strong digital presence, Compare the Market Australia is likely viewed as a safe and authoritative choice by both consumers and business partners.

Note:

Companies with backlink profiles far above the average are industry leaders and are trusted significantly more than competitors, making them standout choices in the market.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Compare the Market Australia Website Reliable and Stable?

Domain Stability Score

0 /5

Data on the age and stability of Compare the Market Australia's domain is currently unavailable. As a result, we cannot assign a score for this parameter according to our methodology, and its contribution to the overall rating is currently absent.

Does the age of Compare the Market Australia domain guarantee reliability?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of Compare the Market Australia with Organic Competitors

An analysis of the Compare the Market Australia website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Compare the Market Australia competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
comparethemarket.com.au	5847226	-81426
iselect.com.au	2432870	-242482
aami.com.au	3518642	86486
qbe.com	4129848	73175

What Does Compare the Market Australia Offer?

Compare the Market is a platform that has assisted over 5 million Australians in finding better deals. On their website, users can compare various services without any hidden fees. The platform aims to save time by providing all necessary information in one place. Additionally, they offer easy comparison of prices, features, and benefits within minutes, eliminating the need for visiting multiple websites. Compare the Market also handles paperwork for their users, ensuring a hassle-free experience. They provide comparisons for health insurance, energy plans, travel insurance, and even meerkat-related offers.

Compare the Market Australia Contacts
Contact e-mail	email@comparethemarket.com.au
Contact telephone	13 32 32
Registration address	Level 2 88 Jephson Street Toowong Queensland Australia

Conclusion: Is Compare the Market Australia Legit? Is it Safe?

To verify the legitimacy of Compare the Market Australia with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.6/5

A moderately high score is a good sign that Compare the Market Australia is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, Compare the Market Australia is a credible player in its industry.