Item: Easy Buy
Rating: 2
Author: Oleg Tkachenko

We evaluate Easy Buy based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Easy Buy is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Easy Buy Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	2/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.1/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	0.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	0.6/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	N/A
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Easy Buy is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Easy Buy Reviews?

User Reviews Score

4.1 /5

According to Trustpilot data

, users have left 9 reviews about the company. The most recent review was posted on 21 May 2025, and the overall Trustpilot rating for Easy Buy is 4.1.

4.1 /5 rate of 9 reviews
5-star	88.89%
4-star	0%
3-star	0%
2-star	0%
1-star	11.11%

Customer Loyalty and Perception of Easy Buy

Customer Loyalty Index

0.5 /5

The trust and satisfaction index for Easy Buy is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Easy Buy Show Up in Online Feedback?

Negative reviews about Easy Buy are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Easy Buy responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

Why Does Easy Buy Have a Low Rating?

A small number of reviews does not allow for an objective assessment of Easy Buy service quality. The number of reviews depends on factors such as how long the company has been on the market, customer activity, and their motivation to leave feedback. With limited data, the current rating may be incomplete. We continuously monitor the situation and will recalculate the rating as more reviews become available to provide the most accurate and fair assessment.

Are Easy Buy's services gaining or losing popularity?

Popularity Score

0.6 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Easy Buy from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 8,770 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Website traffic has decreased sharply by 92.47% , signaling a major drop in the popularity of Easy Buy’s services. This sharp decline may suggest serious concerns with service quality, customer trust, or increasing competition.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Easy Buy’s Recognition and Trust in the Digital Space

Web Mention Index

0 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Easy Buy’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

Data on referring domains for Easy Buy is currently unavailable, either due to a lack of reliable referring domains or an insufficient number of verified sources. Consequently, we are unable to assign a score for this parameter, and its contribution to the overall rating is currently absent.

*Trust level based on unique referring domains

Is the Easy Buy Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Easy Buy domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://easybuy.uk.com
Expires On	2025-05-11
Registered On	2011-05-10
Updated On	2025-02-05

Easy Buy has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Easy Buy’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Easy Buy with Organic Competitors

An analysis of the Easy Buy website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Easy Buy competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
easybuy.uk.com	7943	-10
booking.com	79168003	64015
tripadvisor.com.au	205046259	-1047988
tripadvisor.com	205046259	-1047988

What Does Easy Buy Offer?

Easy Buy Ltd was established in May 2007 in Hull to provide customers with affordable payment plans for purchasing products. The company aims to offer high-quality items to those who face challenges with traditional financing. Since its inception, Easy Buy has expanded its services to reach customers in areas such as Scunthorpe, Grimsby, Gainsborough, Goole, and nearby regions. This expansion is part of the company's efforts to serve a broader community. In recognition of its customer service, Easy Buy received the Feefo Platinum Service Award in both 2020 and 2021. This award signifies exceptional customer experiences based on real customer feedback. The company's focus remains on providing competitive payment options and personalized service to ensure a smooth and satisfactory experience for every customer.

Conclusion: Is Easy Buy Legit? Is it Safe?

To verify the legitimacy of Easy Buy with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 2/5

This score suggests that Easy Buy is performing slightly below average compared to other companies in its industry. The feedback is mixed, with a noticeable presence of both satisfied and dissatisfied customers, resulting in a reputation that leans toward neutral. While improvement is needed in several areas, Easy Buy still shows some potential to rebuild trust and increase customer satisfaction over time.