Item: Easy Pay Direct
Rating: 3.5
Author: Oleg Tkachenko

We evaluate Easy Pay Direct based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Easy Pay Direct is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Easy Pay Direct Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.5/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.2/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	3.9/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	2.5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	1.8/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Easy Pay Direct is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Easy Pay Direct Reviews?

User Reviews Score

4.2 /5

According to Trustpilot data

, users have left 41 reviews about the company. The most recent review was posted on 21 May 2025, and the overall Trustpilot rating for Easy Pay Direct is 4.2.

4.2 /5 rate of 41 reviews
5-star	73.17%
4-star	2.44%
3-star	2.44%
2-star	0%
1-star	21.95%

Customer Loyalty and Perception of Easy Pay Direct

Customer Loyalty Index

3.9 /5

The trust and satisfaction index for Easy Pay Direct is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Easy Pay Direct Show Up in Online Feedback?

Negative reviews about Easy Pay Direct are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Easy Pay Direct responds to only 33% of negative reviews, suggesting a selective approach to customer feedback and potentially a lack of strong focus on improving its services. This could raise concerns about the company’s dedication to addressing customer issues effectively.

Why do customers appreciate Easy Pay Direct?

31 users have shared their positive experiences, highlighting what they appreciate about Easy Pay Direct.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are Easy Pay Direct's services gaining or losing popularity?

Popularity Score

2.5 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Easy Pay Direct from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 19,174 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the past year, website traffic has risen significantly by 39.28% , reflecting a strong upward trend in the popularity of Easy Pay Direct's services. This notable growth may be driven by enhanced service quality, successful marketing efforts, or positive customer feedback. Easy Pay Direct appears to be gaining traction in the market, and maintaining this focus could result in continued success.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Easy Pay Direct’s Recognition and Trust in the Digital Space

Web Mention Index

1.8 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Easy Pay Direct’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://easypaydirect.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://easypaydirect.com has 280 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Personal Loan Companies’ category is 610

. Easy Pay Direct’s backlink profile falls significantly below the category average, indicating that it lacks substantial online credibility.

Note:

A backlink profile that is considerably below average may indicate that the company is less established or less trusted compared to others in the same space.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Easy Pay Direct Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Easy Pay Direct domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://easypaydirect.com
Expires On	2033-06-22
Registered On	2009-06-22
Updated On	2024-04-02

Easy Pay Direct has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Easy Pay Direct’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

What Does Easy Pay Direct Offer?

Easy Pay Direct provides payment processing services for businesses in the USA and Canada. They offer custom gateways and merchant accounts for a wide range of business types. Some of their clients include Grant Cardone, Tony Robbins, Perry Belcher, Wes Watson, and others.

Easy Pay Direct Contacts
Contact e-mail	merchantsuccess@easypaydirect.com
Contact telephone	18008054949
Registration address	2028 E BEN WHITE BLVD # 240-2006 Austin United States

Conclusion: Is Easy Pay Direct Legit? Is it Safe?

To verify the legitimacy of Easy Pay Direct with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.5/5

A moderately high score is a good sign that Easy Pay Direct is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, Easy Pay Direct is a credible player in its industry.