Item: Generali Deutschland AG
Rating: 2.8
Author: Oleg Tkachenko

We evaluate Generali Deutschland AG based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Generali Deutschland AG is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Generali Deutschland AG Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	2.8/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	3.3/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	2.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	2.1/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	N/A

Top 5 Countries Where Generali Deutschland AG is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Generali Deutschland AG Reviews?

User Reviews Score

3.3 /5

According to Trustpilot data

, users have left 1712 reviews about the company. The most recent review was posted on 3 July 2025, and the overall Trustpilot rating for Generali Deutschland AG is 3.3.

3.3 /5 rate of 1,712 reviews
5-star	31.66%
4-star	3.5%
3-star	1.05%
2-star	2.39%
1-star	61.39%

Customer Loyalty and Perception of Generali Deutschland AG

Customer Loyalty Index

2.5 /5

The trust and satisfaction index for Generali Deutschland AG is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Generali Deutschland AG Show Up in Online Feedback?

The majority of reviews about company Generali Deutschland AG are negative, significantly undermining trust. Under these circumstances, collaboration with the company is not recommended. The reviews highlight real issues and risks that should be considered before making any decisions.

Generali Deutschland AG responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

Why do reviews for Generali Deutschland AG show mixed sentiment?

While 1110 users have had poor experiences with Generali Deutschland AG,, 602 users have found a few redeeming qualities.

Top 5 reasons behind the mixed sentiment:

Customer support varies	While some users praise quick and helpful responses, others report delays or unhelpful agents. The inconsistency in support quality leads to differing experiences.
Non-transparent pricing	Hidden charges or vague terms frustrate some users.
Security concerns	Some users feel their data may not be adequately protected.
Delays in Service Delivery	Important processes like verification, document handling, or transactions take too long.
Communication quality varies	Clients often cite clear and proactive communication as a strong point, but others complain about vague instructions, delayed updates, or difficulty getting clarity.

Are Generali Deutschland AG's services gaining or losing popularity?

Popularity Score

2.1 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Generali Deutschland AG from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 447,817 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has decreased slightly by 3.41% , indicating a small dip in the popularity of Generali Deutschland AG's services. This minor decline could be due to temporary factors such as seasonal changes or short-term market fluctuations. While not a significant cause for concern, Generali Deutschland AG may need to make some adjustments to regain momentum in the coming months.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Generali Deutschland AG’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Generali Deutschland AG’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://generali.de and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://generali.de has 2113 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Companies’ category is 796

. Generali Deutschland AG’s backlink profile is significantly higher than the industry average, which is a clear sign of exceptional trust and authority. This suggests that Generali Deutschland AG is not only a dominant player in its market but also a highly reliable and respected brand. With such a strong digital presence, Generali Deutschland AG is likely viewed as a safe and authoritative choice by both consumers and business partners.

Note:

Companies with backlink profiles far above the average are industry leaders and are trusted significantly more than competitors, making them standout choices in the market.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Generali Deutschland AG Website Reliable and Stable?

Domain Stability Score

0 /5

Data on the age and stability of Generali Deutschland AG's domain is currently unavailable. As a result, we cannot assign a score for this parameter according to our methodology, and its contribution to the overall rating is currently absent.

Does the age of Generali Deutschland AG domain guarantee reliability?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

What Does Generali Deutschland AG Offer?

Generali in Germany is a prominent insurance group in the market with 14.9 billion Euros in premiums and approximately 10 million customers. Operating under the international Generali Group, Generali in Germany offers life, health, and property/casualty insurance under the brands Generali, CosmosDirect, and Dialog. Generali's insurance products are exclusively available through Deutsche Vermögensberatung Unternehmensgruppe. The company aims to be a lifelong partner for its customers, providing innovative and personalized solutions and services through its exclusive and direct distribution networks, as well as through brokers. Generali in Germany specializes in primary insurance and related financial services for both private and commercial clients. Focusing on life, health, and property insurance, the company strives to be a reliable and service-oriented partner for its customers, positioning itself in the growth areas of the future.

Generali Deutschland AG Contacts
Contact e-mail	service@generali.de
Contact telephone	(089) 5121-0
Registration address	Adenauerring 7 München Germany

Conclusion: Is Generali Deutschland AG Legit? Is it Safe?

To verify the legitimacy of Generali Deutschland AG with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 2.8/5

This score suggests that Generali Deutschland AG is performing slightly below average compared to other companies in its industry. The feedback is mixed, with a noticeable presence of both satisfied and dissatisfied customers, resulting in a reputation that leans toward neutral. While improvement is needed in several areas, Generali Deutschland AG still shows some potential to rebuild trust and increase customer satisfaction over time.