Item: National Capital
Rating: 1.2
Author: Oleg Tkachenko

We evaluate National Capital based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how National Capital is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

National Capital Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	1.2/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	2.1/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	0.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	0.6/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	0.3/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	2.8/5

Top 5 Countries Where National Capital is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are National Capital Reviews?

User Reviews Score

2.1 /5

According to Trustpilot data

, users have left 9 reviews about the company. The most recent review was posted on 18 June 2025, and the overall Trustpilot rating for National Capital is 2.1.

2.1 /5 rate of 9 reviews
5-star	77.78%
4-star	0%
3-star	0%
2-star	0%
1-star	22.22%

Customer Loyalty and Perception of National Capital

Customer Loyalty Index

0.5 /5

The trust and satisfaction index for National Capital is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does National Capital Show Up in Online Feedback?

Negative reviews about National Capital are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

National Capital responds to only 50% of negative reviews, suggesting a selective approach to customer feedback and potentially a lack of strong focus on improving its services. This could raise concerns about the company’s dedication to addressing customer issues effectively.

Why Does National Capital Have a Low Rating?

A small number of reviews does not allow for an objective assessment of National Capital service quality. The number of reviews depends on factors such as how long the company has been on the market, customer activity, and their motivation to leave feedback. With limited data, the current rating may be incomplete. We continuously monitor the situation and will recalculate the rating as more reviews become available to provide the most accurate and fair assessment.

Are National Capital's services gaining or losing popularity?

Popularity Score

0.6 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for National Capital from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 4,275 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Website traffic has decreased sharply by 64.04% , signaling a major drop in the popularity of National Capital’s services. This sharp decline may suggest serious concerns with service quality, customer trust, or increasing competition.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

National Capital’s Recognition and Trust in the Digital Space

Web Mention Index

0.3 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to National Capital’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://nationalcapital.co.nz and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://nationalcapital.co.nz has 67 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Advisory and Planning Services’ category is 875

. National Capital’s backlink profile is well below the industry standard, indicating very low online visibility and authority. This is a red flag for any business that relies on digital credibility. A weak backlink profile like this suggests the company may lack trustworthiness and recognition, making it harder for potential customers or partners to view it as reliable.

Note:

A company with such a low backlink profile may struggle to build trust with its audience and could be seen as less reliable in comparison to competitors.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the National Capital Website Reliable and Stable?

Domain Stability Score

2.8 /5

We analyzed the registration date of the National Capital domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://nationalcapital.co.nz
Registered On	2018-06-20
Updated On	2025-01-28

National Capital's domain has been registered for 7 years, showing a well-established online presence. This suggests that the company has demonstrated stability over time, giving users more confidence in its reliability.

Does National Capital’s domain’s age guarantee reliability or trustworthiness?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of National Capital with Organic Competitors

An analysis of the National Capital website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well National Capital competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
nationalcapital.co.nz	4317	37
compoundwealth.co.nz	3100	350
sbswealth.co.nz	7099	-142
mindfulmoney.nz	8091	1934

What Does National Capital Offer?

The company aims to assist 4 million New Zealanders in achieving financial security. They currently focus on aiding individuals with their KiwiSaver accounts to potentially maximize their savings. Choosing the appropriate fund can significantly impact the amount saved over time. The company provides consultations to help individuals select the fund that aligns with their needs.

National Capital Contacts
Contact e-mail	clive.fernandes@nationalcapital.co.nz
Registration address	Auckland New Zealand

Conclusion: Is National Capital Legit? Is it Safe?

To verify the legitimacy of National Capital with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 1.2/5

A moderately low score indicates that National Capital faces persistent issues that affect overall user satisfaction. Although some positive feedback is present, it is outweighed by a higher volume of critical reviews. National Capital may need improvement in areas such as customer service, engagement, or domain stability.