Item: Ray White
Rating: 2.9
Author: Oleg Tkachenko

We evaluate Ray White based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Ray White is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Ray White Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	2.9/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	1.9/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	1/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Ray White is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Ray White Reviews?

User Reviews Score

1.9 /5

According to Trustpilot data

, users have left 65 reviews about the company. The most recent review was posted on 1 July 2025, and the overall Trustpilot rating for Ray White is 1.9.

1.9 /5 rate of 65 reviews
5-star	10.77%
4-star	0%
3-star	1.54%
2-star	3.08%
1-star	84.62%

Customer Loyalty and Perception of Ray White

Customer Loyalty Index

1 /5

The trust and satisfaction index for Ray White is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Ray White Show Up in Online Feedback?

The majority of reviews about company Ray White are negative, significantly undermining trust. Under these circumstances, collaboration with the company is not recommended. The reviews highlight real issues and risks that should be considered before making any decisions.

Ray White does not respond to negative reviews, or there is insufficient data to draw definitive conclusions about its approach to feedback. This could be an important consideration when evaluating the decision to collaborate with the company.

What’s behind the strong criticism of Ray White?

58 users have shared their negative experiences, highlighting various concerns about Ray White.

Top 5 common reasons why customers are dissatisfied with service-oriented companies:

Unresponsive support	Long wait times or unresolved inquiries.
Hidden fees or terms	Important details become clear only after a commitment is made.
Privacy or security concerns	Uncertainty about how personal data is managed.
Delays in Service Fulfilment	Processing of requests, claims, or tasks takes longer than expected.
Technical or Operational Issues	System errors, malfunctions, or unclear processes.

Despite these issues, 7 users have left positive feedback, praising aspects they appreciate.

Are Ray White's services gaining or losing popularity?

Popularity Score

5 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Ray White from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 367,010 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 107.96% , indicating a dramatic increase in the popularity of Ray White's services. Such substantial growth suggests that Ray White has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that Ray White is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Ray White’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Ray White’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://raywhite.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://raywhite.com has 2690 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Real Estate Companies and Agents’ category is 721

. Ray White’s backlink profile is significantly higher than the industry average, which is a clear sign of exceptional trust and authority. This suggests that Ray White is not only a dominant player in its market but also a highly reliable and respected brand. With such a strong digital presence, Ray White is likely viewed as a safe and authoritative choice by both consumers and business partners.

Note:

Companies with backlink profiles far above the average are industry leaders and are trusted significantly more than competitors, making them standout choices in the market.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Ray White Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Ray White domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://raywhite.com
Expires On	2025-09-29
Registered On	1996-09-30
Updated On	2018-10-16

Ray White has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Ray White’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Ray White with Organic Competitors

An analysis of the Ray White website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Ray White competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
raywhite.com	344573	7738
onthehouse.com.au	366743	-32013
ratemyagent.com.au	1360919	-313185
allhomes.com.au	6376779	14397

What Does Ray White Offer?

Australasia’s leading real estate brand has nearly 12,000 property professionals and 1,000 franchises in 11 countries.

Ray White Contacts
Registration address	King Street 135 Sydney Australia

Conclusion: Is Ray White Legit? Is it Safe?

To verify the legitimacy of Ray White with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 2.9/5

This score suggests that Ray White is performing slightly below average compared to other companies in its industry. The feedback is mixed, with a noticeable presence of both satisfied and dissatisfied customers, resulting in a reputation that leans toward neutral. While improvement is needed in several areas, Ray White still shows some potential to rebuild trust and increase customer satisfaction over time.