Item: Seymour Direct
Rating: 3.1
Author: Oleg Tkachenko

We evaluate Seymour Direct based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Seymour Direct is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Seymour Direct Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.1/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.7/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	0.8/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	0.1/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Seymour Direct is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Seymour Direct Reviews?

User Reviews Score

4.7 /5

According to Trustpilot data

, users have left 144 reviews about the company. The most recent review was posted on 20 May 2025, and the overall Trustpilot rating for Seymour Direct is 4.7.

4.7 /5 rate of 144 reviews
5-star	95.83%
4-star	2.08%
3-star	0%
2-star	0%
1-star	2.08%

Customer Loyalty and Perception of Seymour Direct

Customer Loyalty Index

4 /5

The trust and satisfaction index for Seymour Direct is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Seymour Direct Show Up in Online Feedback?

The majority of reviews for Seymour Direct are positive, with minimal negative feedback having little impact on the company's overall reputation. However, the lack of complete transparency raises questions about potential review management practices, such as filtering or selective representation, which deserve further consideration. That said, it is entirely possible that Seymour Direct is a highly reliable company, but this aspect merits attention to ensure a thorough evaluation of its credibility.

Seymour Direct does not respond to negative reviews, or there is insufficient data to draw definitive conclusions about its approach to feedback. This could be an important consideration when evaluating the decision to collaborate with the company.

Why do customers appreciate Seymour Direct?

141 users have shared their positive experiences, highlighting what they appreciate about Seymour Direct.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are Seymour Direct's services gaining or losing popularity?

Popularity Score

0.8 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Seymour Direct from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 921 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the past year, website traffic has dropped significantly by 15.27% , raising concerns about the declining popularity of Seymour Direct's services. A drop of this size may point to deeper issues, such as increased competition, customer dissatisfaction, or ineffective marketing strategies. Addressing these challenges could help Seymour Direct reverse this downward trend and improve customer engagement.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Seymour Direct’s Recognition and Trust in the Digital Space

Web Mention Index

0.1 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Seymour Direct’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://seymourdirect.co.uk and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://seymourdirect.co.uk has 22 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Personal Loan Companies’ category is 610

. Seymour Direct’s backlink profile is well below the industry standard, indicating very low online visibility and authority. This is a red flag for any business that relies on digital credibility. A weak backlink profile like this suggests the company may lack trustworthiness and recognition, making it harder for potential customers or partners to view it as reliable.

Note:

A company with such a low backlink profile may struggle to build trust with its audience and could be seen as less reliable in comparison to competitors.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Seymour Direct Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Seymour Direct domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://seymourdirect.co.uk
Expires On	2027-02-20
Registered On	2007-02-20
Updated On	2025-02-19

Seymour Direct has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Seymour Direct’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Seymour Direct with Organic Competitors

An analysis of the Seymour Direct website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Seymour Direct competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
seymourdirect.co.uk	998	43
utpgroup.co.uk	3969	458
wirelessterminalsolutions.co.uk	3016	-914
retailmerchantservices.co.uk	7360	-129

What Does Seymour Direct Offer?

Seymour Direct offers low-cost credit card machines with competitive transaction rates. They have been providing merchant accounts through Elavon, one of the largest acquiring banks in Europe, for over 20 years. The company deploys industry-standard card machines including 4G, WiFi, and PAX touch screen models, as well as common machines from brands like Ingenico, VeriFone, Spire, and Castles. In addition to physical card machines, Seymour Direct also arranges for e-commerce, Virtual Terminals, and Pay-by-Link services through SagePay (Opayo by Elavon) for more than 18 years. Customer support is a key focus for Seymour Direct to ensure that customers receive the services promised. There are no long-term contracts for merchant accounts, and Seymour Direct handles all the necessary paperwork to set up a low-cost Elavon merchant account for businesses of all sizes.

Seymour Direct Contacts
Contact e-mail	info@seymourdirect.co.uk
Contact telephone	01291 641441
Registration address	Chepstow Monmouthshire United Kingdom

Conclusion: Is Seymour Direct Legit? Is it Safe?

To verify the legitimacy of Seymour Direct with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.1/5

A moderately high score is a good sign that Seymour Direct is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, Seymour Direct is a credible player in its industry.