Item: Tryg
Rating: 3.6
Author: Oleg Tkachenko

We evaluate Tryg based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Tryg is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Tryg Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.6/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	3.4/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	2.1/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	4.3/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Tryg is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Tryg Reviews?

User Reviews Score

3.4 /5

According to Trustpilot data

, users have left 27586 reviews about the company. The most recent review was posted on 2 July 2025, and the overall Trustpilot rating for Tryg is 3.4.

3.4 /5 rate of 27,586 reviews
5-star	60.19%
4-star	14.41%
3-star	3.53%
2-star	3.86%
1-star	18%

Customer Loyalty and Perception of Tryg

Customer Loyalty Index

4.5 /5

The trust and satisfaction index for Tryg is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Tryg Show Up in Online Feedback?

Negative reviews about Tryg are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Tryg responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What makes Tryg so well-loved by customers?

Tryg is highly regarded by users, with 20581 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Tryg's services gaining or losing popularity?

Popularity Score

2.1 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Tryg from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 578,984 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has grown modestly by 3.29% , indicating a slow but steady increase in the popularity of Tryg's services. This gradual growth suggests that Tryg is making progress in attracting new customers, likely through incremental improvements in service or marketing. While the growth is small, it’s a positive trend that could lead to further expansion.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Tryg’s Recognition and Trust in the Digital Space

Web Mention Index

4.3 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Tryg’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://tryg.dk and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://tryg.dk has 761 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Insurance Companies’ category is 711

. Tryg’s backlink profile is close to the industry average, which is a strong sign of reliability. This suggests that Tryg is performing on par with most of its competitors, making it a fairly trustworthy option in its category. However, slight improvements could further boost its competitive edge.

Note:

Being close to the industry average signals that the company is generally seen as reliable but may still have opportunities to stand out as more trustworthy than the competition.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Tryg Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Tryg domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://tryg.dk
Expires On	2025-09-30
Registered On	1996-07-01

Tryg has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Tryg’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

What Does Tryg Offer?

Tryg is one of the largest insurance companies in the Nordics, operating in Denmark, Norway, and Sweden. They are ranked as number one in Denmark, number four in Norway, and the fifth largest in Sweden. With 4,400 employees, Tryg serves over 4 million customers, providing a wide range of insurance options for individuals, businesses, and industries. Every year, Tryg handles over 1 million claims across the Nordic region. The company has been offering financial and personal security to its customers for nearly 300 years, tracing its origins back to the great fire of Copenhagen in 1728.

Tryg Contacts
Contact telephone	70112020
Registration address	Klausdalsbrovej 601 Ballerup Denmark

Conclusion: Is Tryg Legit? Is it Safe?

To verify the legitimacy of Tryg with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.6/5

A moderately high score is a good sign that Tryg is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, Tryg is a credible player in its industry.