Item: Visual Capitalist
Rating: 2.6
Author: Oleg Tkachenko

We evaluate Visual Capitalist based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Visual Capitalist is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Visual Capitalist Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	2.6/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	3.4/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	0.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	2.1/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Visual Capitalist is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Visual Capitalist Reviews?

User Reviews Score

3.4 /5

According to Trustpilot data

, users have left 7 reviews about the company. The most recent review was posted on 22 May 2025, and the overall Trustpilot rating for Visual Capitalist is 3.4.

3.4 /5 rate of 7 reviews
5-star	28.57%
4-star	14.29%
3-star	28.57%
2-star	14.29%
1-star	14.29%

Customer Loyalty and Perception of Visual Capitalist

Customer Loyalty Index

0.5 /5

The trust and satisfaction index for Visual Capitalist is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Visual Capitalist Show Up in Online Feedback?

Negative reviews about Visual Capitalist are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Visual Capitalist does not respond to negative reviews, or there is insufficient data to draw definitive conclusions about its approach to feedback. This could be an important consideration when evaluating the decision to collaborate with the company.

Why Does Visual Capitalist Have a Low Rating?

A small number of reviews does not allow for an objective assessment of Visual Capitalist service quality. The number of reviews depends on factors such as how long the company has been on the market, customer activity, and their motivation to leave feedback. With limited data, the current rating may be incomplete. We continuously monitor the situation and will recalculate the rating as more reviews become available to provide the most accurate and fair assessment.

Are Visual Capitalist's services gaining or losing popularity?

Popularity Score

2.1 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Visual Capitalist from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 8,312,463 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the past year, website traffic has dropped significantly by 18.34% , raising concerns about the declining popularity of Visual Capitalist's services. A drop of this size may point to deeper issues, such as increased competition, customer dissatisfaction, or ineffective marketing strategies. Addressing these challenges could help Visual Capitalist reverse this downward trend and improve customer engagement.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Visual Capitalist’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Visual Capitalist’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://visualcapitalist.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://visualcapitalist.com has 28810 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Personal Loan Companies’ category is 610

. Visual Capitalist’s backlink profile is significantly higher than the industry average, which is a clear sign of exceptional trust and authority. This suggests that Visual Capitalist is not only a dominant player in its market but also a highly reliable and respected brand. With such a strong digital presence, Visual Capitalist is likely viewed as a safe and authoritative choice by both consumers and business partners.

Note:

Companies with backlink profiles far above the average are industry leaders and are trusted significantly more than competitors, making them standout choices in the market.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Visual Capitalist Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Visual Capitalist domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://visualcapitalist.com
Expires On	2025-07-13
Registered On	2011-07-13
Updated On	2024-10-16

Visual Capitalist has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Visual Capitalist’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

What Does Visual Capitalist Offer?

Visual Capitalist specializes in creating informative visual content for investors. Through their services, individuals can explore business opportunities and stay informed about investment trends.

Visual Capitalist Contacts
Registration address	East 6th Avenue 206 Vancouver United States

Conclusion: Is Visual Capitalist Legit? Is it Safe?

To verify the legitimacy of Visual Capitalist with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 2.6/5

This score suggests that Visual Capitalist is performing slightly below average compared to other companies in its industry. The feedback is mixed, with a noticeable presence of both satisfied and dissatisfied customers, resulting in a reputation that leans toward neutral. While improvement is needed in several areas, Visual Capitalist still shows some potential to rebuild trust and increase customer satisfaction over time.