Trust Tracker Evaluation Methodology: Quantitative Performance Metrics

Comprehensive Financial Companies Evaluation System

The Trust Tracker methodology provides a precise and transparent evaluation of companies through key quantitative indicators. Our system calculates the Trust Tracker Index score by analyzing domain stability, verified user feedback, customer loyalty, popularity trends, and online mention metrics. Each metric is assessed with specific formulas and updated regularly, offering a comprehensive and objective view of a company's reliability and reputation.

Breakdown of Each Evaluation Metric

This section explores each parameter in detail, providing insight into their importance and contribution to the overall assessment.

• Domain Stability Score

  The Domain Stability Score evaluates the longevity and reliability of a company's domain. Older, well-established domains are often seen as more trustworthy, while newer domains may lack a long track record. Additionally, frequent changes or issues with domain restoration can affect a company's credibility.

• User Reviews Score

  This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.

• Customer Loyalty Index

  This index measures customer loyalty by analyzing the balance of positive and negative reviews on Trustpilot, while also factoring in the company's responses to negative feedback.

• Popularity Score

  The Popularity Score evaluates the company's online presence based on website traffic data, including metrics such as the number of visits and montly dynamics of visits. It measures growth or decline in visibility and user engagement over time.

• Web Mention Index

  This structured evaluation, based on the quantity and monthly growth of referring domains relative to the industry average, captures the company’s level of trustworthiness and online visibility.

Do you evaluate companies manually?

No, our system is fully automated and data-driven. We rely on several independent and trusted sources to objectively assess companies. The key data sources we use include:

• Trustpilot: For verified user reviews, including ratings, positive and negative feedback.
• Data-Driven Analysis: We rely on several independent and trusted sources to objectively assess companies. The key data sources we use include:
  • Trustpilot: For verified user reviews, including ratings, positive and negative feedback.
  • Traffic analysis services like Serpstat, Similarweb and Ahrefs: For detailed insights into website performance, backlinks, and organic search traffic.
  • Domain databases: For domain registration details, which provide insights into a company’s longevity and stability.
• Traffic analysis services like Serpstat, Similarweb and Ahrefs: Provide detailed insights into website performance, backlinks, and organic search traffic.
• Domain databases: For domain registration details, which provide insights into a company's longevity and stability.

What factors influence the company's overall index?

The score is based on several critical metrics that provide a comprehensive evaluation of a company's performance::

• User Reviews Score:

  • This score is taken directly from Trustpilot data, reflecting the average user rating as an indicator of customer satisfaction and trustworthiness.

• Customer Loyalty Index:

  • Measures customer loyalty by analyzing the balance of positive and negative reviews on Trustpilot and factoring in the company's response to negative feedback, reflecting customer retention and complaint resolution effectiveness.

• Website Popularity:

  • Using traffic data from the reputable sources like like Serpstat, Similarweb and Ahrefs, this score includes metrics like visit counts, bounce rates, average session duration, and traffic growth trends, offering insight into the company's online reach and user engagement.

• Web Mention Index:

  • Monitors mentions of the company across reputable external sites through high-quality backlinks, reflecting online visibility and credibility. This index highlights how frequently the brand is cited or referenced across the digital landscape.

• Domain Stability:

  • This score evaluates domain age, registration history, and stability, providing insight into the company's longevity and online reliability.

Can companies influence their scores?

Companies cannot directly influence their scores on Trust Tracker. This evaluation service aggregates data from independent, trusted sources, analyzing it using objective statistical metrics. The only ways companies can improve their scores are by enhancing service quality, building more high-quality backlinks, and actively engaging with customer feedback, particularly addressing negative reviews on platforms like Trustpilot. Consistent customer support responsiveness, improved website traffic, and solid domain stability can also contribute to score improvements over time.

How often is the data updated?

Some data, like website traffic and engagement, is updated daily, while other data, such as domain registration and reviews, is updated weekly or monthly.

Is a high rating a guarantee that the company is reliable?