Binance offers APR boost giveaway with 35 billion PEPE

Binance, the world’s largest cryptocurrency exchange by trading volume, has unveiled a new promotion designed to enhance returns for users of its Simple Earn SOL Flexible Product.
Beginning May 13 and running through May 26, eligible participants will receive daily PEPE APR Boost Giveaway Rewards in addition to the standard real-time APR generated by SOL holdings.
The giveaway involves Pepe (PEPE), a memecoin inspired by the internet-famous cartoon character "Pepe the Frog." Originally launched on Ethereum, PEPE has become a prominent player among memecoins, attracting a substantial community following.
How it works and what users can do with PEPE
Subscribers to the SOL Flexible Product who maintain holdings throughout the promotional period will automatically be credited with PEPE tokens. Distributions begin May 14 at 10:00 (UTC) and will be processed daily into users’ Spot Accounts. The rewards are intended to serve as a yield enhancer, effectively increasing the annual percentage return without requiring additional user action.
Users can monitor their PEPE reward receipts through the Spot Account’s transaction history. Additionally, they are encouraged to compound earnings by subscribing these rewards into PEPE Flexible Earn Products. This feature allows participants to earn further APR on the distributed memecoin, adding an extra layer of engagement and earning potential.
To participate, registered users must navigate to Binance Simple Earn, locate the SOL Flexible Product, and confirm subscription. Similarly, to reinvest earned PEPE, users can visit the PEPE product page within the same Earn interface.
Driving engagement through innovative yield strategies
This campaign underscores Binance’s broader strategy of merging user incentives with flexible product offerings, aiming to retain and reward long-term platform participants.
With the memecoin sector continuing to drive user interest and speculative trading, Binance’s move to pair PEPE with a mainstream staking product like SOL could signal new marketing models across the DeFi and centralized exchange landscape.
As a reminder, Binance enhances Red Packet feature with expiration timer.