Robinhood partners with 23XI Racing to grow brand in NASCAR
Robinhood debuts in NASCAR with 23XI
Robinhood, the American financial services company known for revolutionizing retail investing, has announced a partnership with 23XI Racing, marking the firm’s official debut in the world of motorsports.
This strategic alliance highlights a shared commitment to innovation and accessibility—values both Robinhood and 23XI actively champion in their respective industries, according to the company’s official website.
The partnership will kick off on April 6 during the Goodyear 400 at Darlington Raceway, where the Robinhood logo will make its debut on 23XI team uniforms, race cars, and equipment. Notably, the brand will be featured on the No. 23 and No. 67 Toyota Camry vehicles driven by Bubba Wallace and Corey Heim during select NASCAR Cup Series races.
Comments from Robinhood and the goals behind the collaboration
“Robinhood is excited to enter the motorsports space, and there’s no better partner that shares our relentless drive to innovate in bold and transformative ways than 23XI,” said Steve Quirk, Robinhood’s Chief Brokerage Officer. “By expanding into motorsports, we’re reaching a passionate, engaged fanbase eager to take control of every aspect of their lives—including their finances.”
This marks a new direction in sports marketing for Robinhood, which aims to connect with an audience that is not only passionate about racing but also seeking better ways to manage their money. The partnership further underlines Robinhood’s ongoing commitment to promoting financial literacy and expanding investment access.
23XI’s response and driver perspectives
23XI Racing Team President Steve Lauletta welcomed the collaboration, noting that Robinhood’s entry into NASCAR reflects the sport’s growing appeal among major brands. “As Robinhood continues to grow its presence in sports beyond the NBA, we’re proud to partner with them and look forward to bringing the intensity of NASCAR to their expanding customer base,” he said.
Driver Bubba Wallace echoed the enthusiasm: “Robinhood’s focus on market accessibility and financial education is incredibly important for so many people, and I’m excited to represent them on the track this season.”
KLUTCH sports’ role and Robinhood’s broader sports strategy
The partnership was facilitated by KLUTCH Sports Group, Robinhood’s exclusive agency for sports and entertainment ventures. Andrew Feinberg, KLUTCH’s Head of Global Partnerships, played a key role in structuring the deal. “Robinhood and 23XI Racing are both innovators in their respective industries, making this a seamless partnership,” he stated. “Together, they’re opening new pathways for fan engagement and financial empowerment through sport.”
Robinhood’s entry into NASCAR follows its expanding sports marketing strategy, which has included NBA jersey patch sponsorships with the Washington Wizards, Miami HEAT, and Memphis Grizzlies. Now, with 23XI Racing, Robinhood is speeding into a new frontier—fusing investing and innovation in the fast lane.
Previously, Robinhood also announced the launch of new products aimed at expanding access to wealth management. During its “Robinhood Presents: The Lost City of Gold” event, the company unveiled three new offerings—Robinhood Strategies, Robinhood Banking, and Robinhood Cortex.
