ATFX, a brokerage firm offering online trading services to its clients, announced that Securities Australia Pty Ltd. will now be known as AT Global Markets (Australia) Pty Ltd.
The company will continue to serve retail clients under the "ATFX" brand, while institutional clients in the Asia Pacific region will be served under the "ATFX Connect" brand.
This decision is in line with ATFX's objective to continuously expand its global brand presence. ATFX offers its clients access to the most innovative technology and a wide range of instruments while remaining fully compliant with regulatory requirements.
ATFX has a number of specific goals for the year and will be relocating to a new, larger office in Sydney in the second quarter, confirming its success and plans for expansion. ATFX offers its clients an exceptional trading experience.
ATFX acquired Rakuten Securities Australia in mid-2003.
The company's plans include expanding its services and improving its client service offering. ATFX is committed to complying with anti-money laundering regulations and is implementing an automated KYC client registration system to provide an efficient trading environment for users.
As part of the enhanced service offering, the client portal and servers will be upgraded. Clients will be able to access a wide range of trading tools, educational resources, and client support, reinforcing ATFX's commitment to high-quality customer service.
The new branding projects will ensure that ATFX continues to meet high standards and maintain a strong position in the financial industry by offering cutting-edge technologies such as artificial intelligence projects, comprehensive product offerings, and strict regulatory compliance.
ATFX Chairman Joe Lee commented: "The name change is intended to be a significant milestone for Australian clients and underscores our commitment to providing unparalleled trading services to our clients. Based on ATFX's long-standing reputation and brand recognition, we are confident that AT Global Markets (Australia) will thrive and maintain the highest industry standards".
ATFX is a leading global fintech broker operating under licenses from international regulators in many jurisdictions, including the UK FCA, Cyprus CySEC, UAE SCA, ASIC Australia, and FSCA South Africa.
The company has a strong presence in Europe, Southeast Asia, the Middle East, Latin America, Asia Pacific, and South Africa, and now ATFX will focus on Australia due to its innovative technology and strict regulatory compliance, making it the best option for traders looking for reliable trading solutions.
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