Trump company trademarks "Trump" for metaverse
Trump company trademarks "Trump" for metaverse
Former U.S. President Donald Trump’s company, DTTM Operations, has filed new trademark applications for the “TRUMP” brand, signaling plans for a metaverse and NFT marketplace.
The filings, submitted on February 24, outline a vision for a Trump-themed virtual world where users can buy digital and physical goods, dine at virtual Trump restaurants, and even take part in simulated limousine and aircraft rides.
The metaverse will also include public service programs, training services, and guided tours of Trump-branded hotels and government buildings. A notable aspect of the project is an NFT marketplace, which will allow digital transactions using only content explicitly approved by the 45th and 47th President of the United States.
According to trademark attorney Josh Gerben, the filing was made under an “intent to use” basis, indicating future commercial activity under the Trump brand.
Metaverse hype declining, but Trump stays involved
Despite Trump's ambitions, the metaverse sector has seen a significant decline in interest since its peak in 2021. Google Trends data shows that searches for “metaverse” surged between October 2021 and early 2022, but interest has since dropped. Similarly, the NFT market has cooled, with floor prices of major collections falling from previous highs.
However, Trump remains an active figure in the crypto space. In July 2024, at the Bitcoin Conference in Nashville, he pledged to make the U.S. the global leader in crypto and vowed to fire SEC Chairman Gary Gensler on Day 1 of his presidency.
Trump and his family have been increasingly involved in the crypto industry. In January 2025, just days before taking office, Trump launched his own memecoin, drawing attention from the broader crypto community. First Lady Melania Trump followed suit by launching her own memecoin shortly after.
His sons, Eric Trump and Donald Trump Jr., have also entered the space, co-founding World Liberty Financial, a decentralized finance (DeFi) platform aimed at reshaping digital finance under the slogan "Make Finance Great Again."
While Trump continues to position himself as the "Crypto President," some in the industry have criticized his evolving stance, particularly his shift from a strategic Bitcoin reserve to a broader “digital asset stockpile”. With economic uncertainty and trade tensions rising, the impact of his crypto policies remains a key topic for both investors and policymakers.
Read also: Asian stocks plunge as Trump announces new tariffs on global imports
