Binance integrates Apple Pay and Google Pay via Worldpay
Fighting for reach and retention
Cryptocurrency exchange Binance is expanding its fiat gateway, enabling users to purchase crypto using Apple Pay and Google Pay. This move is made possible through a partnership with global payments provider Worldpay.
According to Binance’s press release, integrating Apple Pay and Google Pay to allow crypto purchases via credit and debit cards is more than just a technical upgrade. It reflects Binance’s commitment to meeting users where they are and bringing Web3 to them on their own terms.
Binance previously attempted to integrate Apple Pay and Google Pay in 2022, but faced technological and geographic limitations at the time.
For Worldpay, this new partnership marks another step in deepening its presence in the crypto space. As reported by Crypto.News, the international payment provider has already collaborated with several blockchain networks to explore becoming a validator, helping monitor and verify transactions on digital ledgers.
Sanchit Mohl, Head of Web3 and Crypto for Worldpay in Asia-Pacific, explained that the company’s vision is to “be part of the ecosystem from the ground up.”In 2024, Worldpay processed $1.3 billion in stablecoin transactions — still only a small fraction of its total $2.3 trillion in annual transaction volume.
Fiat as the gateway to crypto
Digital wallets have become the preferred payment method for millions of consumers globally and, in many parts of the world, serve as the primary access point to financial services.
“That’s what makes Binance’s integration so powerful — it enables users to explore crypto with the same ease and confidence they associate with trusted e-commerce experiences,”said Nabil Manji, Head of Fintech Growth at Worldpay.
In 2024, Binance launched 18 new fiat channels for both retail and institutional users. These ranged from bank transfers and card rails to mobile wallets and regional providers, ensuring local relevance and maximum accessibility.
Fighting for reach and retention
This effort has paid off not only in user acquisition but also in retention. More than 60% of active fiat and P2P users in 2024 completed repeat transactions — a strong signal that the experience is both positive and effective.
By the end of last year, Binance users could access crypto using over 1,000 different payment methods, covering more than 125 fiat currencies. This extensive network has given users the freedom to transact in their local currency without unnecessary conversions or platform switching.
The world's largest crypto exchange also focused on geographic expansion, launching services in over 20 new countries, providing crypto access to underbanked communities. Notably, Binance integrated mobile money systems in nine countries across West and Central Africa, making it easier for users to participate in the digital economy.
As we wrote, Binance Megadrop, the early-access platform for promising crypto projects, has launched a 20-day airdrop campaign for the restaking protocol KernelDAO, allocating 40 million KERNEL tokens for distribution.
