Trump Media to launch Truth.Fi ETF in partnership with Crypto.com
Trump Media and Crypto.com finalize deal to launch Truth.Fi crypto ETFs
Trump Media & Technology Group (TMTG) has announced a finalized agreement with Crypto.com and Yorkville America Digital to launch a suite of crypto-focused exchange-traded funds (ETFs) under the “Truth.Fi” brand.
The agreement marks a significant step toward the former U.S. president’s expanding involvement in financial markets and the digital asset economy, stated in the press release.
The parties signed a binding agreement this week, transitioning from a preliminary memorandum of understanding reached in March. The ETFs, which will include both digital assets and traditional securities, are expected to debut later this year, pending regulatory approval. They will be distributed globally via Crypto.com’s broker-dealer affiliate, Foris Capital US LLC.
Key components of the deal
According to a press release, the Truth.Fi ETFs will focus on themes such as Bitcoin exposure, U.S. energy independence, and the “Made in America” movement. Trademark filings revealed several products in development, including:
• Truth.Fi Bitcoin Plus ETF
• Truth.Fi Made in America ETF
• Truth.Fi US Energy Independence ETF
• And corresponding SMA (Separately Managed Account) products
These investment vehicles are part of a broader fintech strategy from Trump Media, which plans to invest up to $250 million of its own capital into these funds. Custody for these investments will reportedly be provided by Charles Schwab.
Global distribution and strategic intent
The ETFs are slated to launch across the U.S., Europe, and Asia, aiming to provide institutional and retail investors diversified access to both traditional and digital markets. Crypto.com CEO Kris Marszalek described the deal as “a testament to the platform’s ability to bridge traditional finance and crypto,” positioning Crypto.com as the engine for international ETF distribution.
For Trump Media, the move signals a major pivot into the fintech and digital finance space, with an emphasis on aligning political branding with market investment products.
As digital assets continue to merge with mainstream finance, the Truth.Fi ETFs could serve as a litmus test for politically branded crypto investments. Regulatory clearance will be crucial, but if approved, the initiative could expand access to tokenized financial products and establish a new frontier in ETF innovation.
We have previously informed you that Trump Media registers trademark for Truth.Fi Bitcoin Plus ETF.
