Bluebird combines physical gold revenue with Bitcoin strategy
Bluebird shares surge 60% on Bitcoin and gold treasury plan
UK-based gold exploration and mining company Bluebird Mining Ventures has become the first publicly listed mining firm to allocate profits from gold mining projects toward the purchase and custody of Bitcoin.
Bluebird Mining Ventures Ltd., a London Stock Exchange-listed company operating across Asia, announced plans to integrate Bitcoin into its treasury management strategy.
“Combining revenue streams from gold mining projects with a proactive approach to Bitcoin-in-Treasury management while maintaining minimal corporate overheads — we believe this is a first for a publicly traded UK mining company,” Bluebird wrote on its official X page.
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Responding to global challenges, inflation and geopolitical risk
According to interim CEO Aidan Bishop, the strategy responds to significant shifts in global finance. He described Bitcoin as a transformative force and emphasized the potential of blending traditional and digital stores of value.
“The ‘gold plus digital gold’ strategy gives the company a fresh start, a forward-looking perspective, and a chance to attract a new type of shareholder,” said Bishop.
The stock market reacted positively to the news, sending Bluebird Mining shares up by 60%.
Bluebird Mining Price Dynamics Over the Last 5 Days. Source: Yahoo Finance
In its statement, the company noted that “gold’s status as a store of value is now under pressure due to Bitcoin’s growing global adoption.” Bluebird also cited mounting concerns over inflation, high debt levels, and geopolitical risks as key drivers behind the decision to hold Bitcoin in its treasury.
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