Global firms invest millions in Bitcoin, defy market volatility

According to recent data, 16 companies have already added the digital asset to their treasuries, with five of them collectively investing $10.2 million.
According to NLNico on X, another 11 firms are preparing significant Bitcoin purchases worth billions of dollars, indicating a new wave of long-term crypto adoption despite short-term price fluctuations.
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Early investors include Norway-based K33 and Australia’s Locatec Technologies Limited, which invested $1.04 million and $633,000, respectively. Spain’s Vanadi Coffee started with 5 BTC and aims to increase its holdings to 10,000 BTC by the end of 2025—an amount currently valued at over $1 billion. Banking institution Meanwhille confirmed it holds $7.35 million worth of BTC, highlighting the range of sectors entering the crypto space.
New entrants
South Korean firm K Wave Media plans to raise $500 million through a share offering to fund its Bitcoin initiative. U.S.-based Know Labs and Canada’s Solarbank are each targeting BTC purchases worth approximately $104 million. Other participants include Treasure Global, with a $100 million BTC target, and Davis Commodities, which allocated $4.5 million of its $30 million reserve to Bitcoin.
Wave scale and long-term strategy
In total, this wave of acquisitions has led to BTC holdings of approximately $463.8 million, according to CoinGape. This mirrors the Bitcoin accumulation trend seen in 2021 but now involves more traditional companies, signaling growing trust in crypto as a financial reserve.
Additional companies joining the movement include Windtree, Essential, Silo Pharma, and ATIF Holdings, which plans to purchase 1,000 BTC over five years. The shift toward Bitcoin is no longer just speculative—it represents a broader financial strategy amid inflation and fiat currency volatility.
Market correction and analyst optimism
Despite BTC's recent 5% drop—from $106,000 to below $101,000—caused by U.S. market tensions, analysts remain optimistic. Market expert CrypFlow forecasts a new Bitcoin rally, with an initial target of $130,000 and potential upside to $170,000.
Bitcoin price forecast. Source: CrypFlow
At the time of publication, Bitcoin was trading at $105,585, up 0.7% over the past 24 hours.
As more companies consider Bitcoin a strategic asset, corporate finance could be on the verge of major transformation.
Also read: Metaplanet buys 1,088 BTC and becomes the 10th largest public holder of Bitcoin.