NFT sales hit $2.82 billion in H1 2025
NFT sales hit $2.82 billion in H1 2025 despite Q2 slowdown
Global non-fungible token (NFT) sales reached $2.82 billion in the first half of 2025, a 4.61% decline from H2 2024’s $2.96 billion.
The drop was largely due to a cooldown in the second quarter, with Q2 sales totaling $1.24 billion, compared to $1.59 billion in Q1, reports Cointelegraph.
January was the standout month, generating $679 million in NFT sales, while June dropped to just $388 million, signaling waning momentum. Despite this, transaction activity and average sale values remained steady, with 4–6 million monthly transactions and average NFT prices between $80 and $100.
NFT sales counts climb despite falling volumes
A DappRadar report confirms the overall trading volume slowdown but highlights a resurgence in activity. Q2 2025 saw $823 million in trading volume, down 45% from Q1, but NFT sales counts surged to 12.5 million, marking a 78% increase from the previous quarter. This divergence suggests a market where NFTs are cheaper yet more widely traded, a trend attributed to growing accessibility through multichain support and new digital ecosystems. While dollar volume dropped, engagement remained strong, reflecting broader participation even amid declining speculation.
Analysts see signs of healthy market evolution
According to Aubrey Terrazas, VP of Marketing at Rarible, the drop in dollar volume isn’t necessarily negative. “We’re moving past pure speculation into real utility and community-driven projects,” she told Cointelegraph, adding that the current climate reflects a healthier, more sustainable phase for the NFT industry. With rising affordability and accessibility, the NFT space is evolving beyond hype into practical applications, including go-to-market strategies and community-building initiatives. Terrazas emphasized that innovation remains strong, suggesting the market is entering a mature growth phase rather than a downturn.
Recently we wrote that Snoop Dogg’s much-anticipated NFT drop on Telegram sold out in just 30 minutes on July 9, generating $12 million in sales, according to Telegram CEO Pavel Durov.
