Snoop Dogg NFT collection on Telegram causes unprecedented excitement
Snoop Dogg’s much-anticipated NFT drop on Telegram sold out in just 30 minutes on July 9, generating $12 million in sales, according to Telegram CEO Pavel Durov.
The collection, branded as Telegram Gifts, included 996,000 NFTs across five pricing tiers, ranging from $3 to $150, reports Cryptopolitan.
The Westside Sign tier, with only 12,000 NFTs priced at 10,000 TON each, sold out in under two minutes, closely followed by the Low Rider tier. Mid- and low-tier NFTs also witnessed strong demand, contributing to a broader surge in global NFT sales volume, which rose 7.75% after the launch.
Telegram Gifts Platform Strengthens TON Ecosystem
The Telegram Gifts platform, launched in January 2025, has quickly gained traction in the NFT space. Previous drops like Plush Pepe now command floor prices exceeding $11,800, reflecting high secondary market engagement. All NFTs are minted on the TON blockchain and can be used as Telegram profile items—an added utility that differentiates them from standard NFTs. The Snoop Dogg collection will go live for trading in 21 days, but early activity has already started on secondary markets. TON Zenith data shows premium-tier NFTs tend to sell out the fastest, affirming strong investor appetite for scarce digital assets.
Snoop Dogg Expands Longstanding Crypto Presence
Snoop Dogg’s involvement in crypto dates back to 2013, when he first offered music for sale in Bitcoin. Since then, he has become a significant figure in the NFT world, operating under the alias Cozomo de’ Medici and holding an impressive portfolio of blue-chip NFTs. His past collaborations include The Doggies, Baked Nation on Cardano, and an NFT-based reboot of Death Row Records. With the Telegram launch and accompanying music video “Gifts,” Snoop further solidifies his role as a bridge between mainstream entertainment and blockchain technology. Analysts view this latest success as a much-needed bullish signal for the struggling NFT market.
Recently we wrote that after days of uncertainty following Gate.io’s removal of its announcement about Pumpfun’s token sale scheduled for July 12, the memecoin platform has officially confirmed the ICO date and shared detailed tokenomics.
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